Findaway destiny
@findawaydestiny
I turn CRM, market research, and O2C data into decision-ready Power BI insights.
What I'm looking for
At WNS Global Services, I manage Salesforce CRM data, O2C operations, and Power BI reporting for more than 200 enterprise accounts. I improved CRM data accuracy by 25% and reduced duplicate records by 30% through systematic cleaning and deduplication.
I build reports and dashboards for account health, pipeline status, collections, overdue accounts, and account risk, giving senior stakeholders clearer visibility for decisions. I also identify fraud patterns in claims data and manage credit checks, invoicing, collections, and claims processing across the O2C cycle.
Before WNS, I delivered ESG research at SG Analytics and produced market research at Lucintel and Converge Market Research. Across these roles, I authored more than 25 market reports, validated over 5,000 records, and maintained 95%+ research accuracy.
I'm focused on turning large, messy datasets into clean, actionable insights, while using Generative AI and prompt engineering to automate recurring reporting and reduce turnaround time.
Experience
Work history, roles, and key accomplishments
Leveraged Salesforce CRM to centralise and analyse large customer datasets, improving visibility and reporting accuracy across 200+ enterprise accounts. Improved CRM data accuracy by 25% and reduced duplicate records by 30% through systematic data-cleaning and deduplication initiatives.
Research Analyst
SG Analytics
Feb 2019 - Aug 2019 (6 months)
Conducted ESG research and data analysis, supporting clients with ESG insights, scoring frameworks, and sustainability-focused reporting. Collected, validated, and analysed large datasets (5,000+ records) to support research reports and client deliverables.
Research / Market Research Analyst
Lucintel & Converge Market Research
Jun 2015 - Oct 2018 (3 years 4 months)
Conducted competitive and market analysis across industries; produced 25+ reports on forecasts, market sizing, and strategy. Validated data from multiple sources (1,000+ data points) and maintained 95%+ accuracy across all research outputs.
Education
Degrees, certifications, and relevant coursework
Disha Institute of Management & Technology
Master of Business Administration, Marketing & Human Resources
Pursued an MBA with a focus on Marketing and Human Resources.
University Institute of Pharmacy, Pt. RSU Raipur
Bachelor of Pharmacy, Pharmacy
Completed a Bachelor of Pharmacy degree.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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