Felipe Cambraia

Clients: The View Hospital, Porsche, PayLater, Katara Club, Qatar Stock Exchange, Better Basket Group.

Crafted compelling brand narratives for Milka, Repsol, and Oliveira da Serra. Focused on conceptual design, identity development, events, and integrated campaigns with a strong visual storytelling approach.

Brands: Milka, Repsol, Flama, Oliveira da Serra, Global Wines e Sogrape.

Partnered with creative, strategy, and account teams to build integrated campaigns that reflected each brand’s essence. Translated business insights into compelling visual narratives that drove engagement and recognition.

Brands: WiZink Bank, Heineken, Sidul, The Famous Grouse, Santander.

Led the branding and design efforts for a major Portuguese wine and olive oil group with over 50 brands and 9 million bottles produced annually. Focused on consolidating the design department and elevating brand consistency across the portfolio.

Key tasks:
• Product and packaging design
• Brand strategy support
• Marketing materials (online & offline)
• Social media and e-commerce support
• Photo

Brands: Mimosa, OralMed, Record, Câmara de Aveiro.

Key Responsibilities & Achievements:
• Led digital communication and marketing campaigns for major clients including Smiles, Avianca, Unilever, and Cadastra
• Developed and executed strategies across Facebook, Twitter, Instagram, LinkedIn, Google, landing pages, and event coverage (e.g., Fórum E-commerce Brasil)
• Helped lead the creative team on the Smiles account, closely integrating with conten

• Creative management of digital accounts from Ramarim Group (Ramarim, Whoop and Comfortflex), GRU
Airport, Miolo Wine Group and Bortolini Group. Including Facebook, Twitter, Instagram, Periscope, Snapchat
and LinkedIn;
• Creation of advertising campaigns and digital marketing actions of GRU Airport;
• Creation of advertising campaigns and materials for the points of sale of Miolo Wine Group;
• On

• Creation of advertising campaigns and national sales convention for Dell Anno and Favorita Planejados,
from Unicasa Group. Including concept, production and development of agraphic materials
between 2012 and 2015.
• Development and creation of adverstising campaigns for Vineyard Salton and Gran Legado.
ACHIEVEMENTS: Market research, project and launch of a new champagne “Omaggio” for Gran Legado

Research, creation and development of packaging for Miolo Wine Group.

Marketing analyst in Core of Communication at RBS Group, in the state of Santa Catarina.
Advertising and newspaper brand’s “Diário Catarinense” and “Hora de SC”. Campaigns,
marketing actions and relationship with trade B2B and B2C. Monitoring and production

Creation and of all graphic design to ads, flyers, point of sale, outdoor media among others.
Final preparation of files printing and for online use;
Meeting artistic and esthetical standards for fashion campaigns;
Creation of marketing actions for trade and institutions;
ACHIEVEMENTS: Chopper Jeans and Alessandra Ambrósio, Fecomercio/SP, PreRequisito, Nana Carana, Ferrovie
Jeans.

Coursework included: Fundamentals of Management, Marketing Management, Strategic Marketing, Digital Marketing & Media, Entrepreneurship, Branding, Market Research, Marketing Planning, Market Intelligence, and Trend Studies, among other disciplines that make up the Marketing curriculum at Universidade La Salle.

Theoretical and practical study that interrelationship creations process in different languages and artistic
medias, has drawing, painting, print, sculpture, digital image, videoart and photography,
beyond the investigation of the art at contemporaneity.

Theoretical and practical study in creative planning and involvement of costumers.