Open to opportunities

Fefe Zireeni

@fefezireeni

Message

I build distinctive brands and social campaigns through creative direction, influencer strategy, and paid social.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead end-to-end marketing, social media, and creative direction for brands that value distinctive storytelling, strong visual identity, influencer partnerships, and hands-on campaign execution.

I've led end-to-end marketing and social media across Octopian Global Services, MARIAM EM, Elements Hospitality, COPIA Group, and Young & Rubicam. I build brand identities, content pipelines, campaign concepts, and platform-specific copy for hospitality, F&B, wellness, arts, and corporate brands.

As MARIAM EM's Social Media Manager, I manage influencer strategy for 50+ creators and plan, publish, and optimize content across Instagram and TikTok using Meta Ads Manager, Meta Business Suite, and ZOHO. I also direct photo and video shoots from concept to delivery, maintain distinct brand voices, coordinate events and partners, and create AI-assisted content in English and Arabic.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

MARIAM EM

Jan 2023 - Present (3 years 7 months)

Owned influencer marketing strategy, managing relationships with 50+ influencers. Built content calendars, wrote captions, scheduled posts, and optimized paid social campaigns.

Influencer Marketing Content Scheduling Instagram TikTok Copywriting Meta Ads Manager Zoho Meta Business Suite

Current

Senior Marketing Officer

Current

Octopian Global Services

Jan 2022 - Present (4 years 7 months)

Sole marketing lead owning strategy and execution across all marketing operations. Built brand guidelines, directed website content, led event planning, and produced client-facing collateral.

Marketing Strategy Brand Guidelines Visual Identity Event Planning Content Creation Website Management Client Presentations

Social Media Manager

Elements Hospitality

Jan 2024 - Apr 2024 (3 months)

Conceptualized and executed creative social media campaigns for a hospitality brand. Served as Creative Director on set for photo shoots and video productions, delivering a complete strategy within a 4-month engagement.

Social Media Strategy Creative Direction Copywriting Video Production Photography

Social Media Manager

COPIA Group

Jan 2022 - Dec 2023 (1 year 11 months)

Managed social media for multiple clients, including a contemporary art gallery and a healthy food brand. Acted as Creative Director for content shoots and maintained monthly content calendars with tailored copy.

Social Media Management Creative Direction Copywriting Brand Voice Gallery

Creative Director & Social Media Manager

Young & Rubicam

Jan 2021 - Dec 2021 (11 months)

Contributed to the creative team at a leading global advertising agency. Led creative campaign ideation and directed on-set photo and video shoots from concept to final delivery.

Creative Direction Social Media Video Production

Host & Performer

Coffee, Oysters, Champagne

Jan 2020 - Dec 2020 (11 months)

Delivered an immersive, theatrical guest experience at an upscale oyster lounge with a hidden speakeasy concept, combining hospitality and performance skills.

Hospitality Performance Guest Experience