Open to opportunities

Alessandro moretti

@alessandromoretti

Message

Senior Shopify Full-Stack Engineer delivering fast, stable, conversion-focused storefronts.

Italy

Message

What I'm looking for

I’m looking to own Shopify/Shopify Plus storefront quality end-to-end—turning business goals into maintainable Online Store 2.0 builds, optimizing performance and checkout extensibility, and shipping fast, stable, conversion-focused releases with strong QA and clear handoffs.

I’m a Senior Shopify Full-Stack Engineer with 8+ years of agency and consulting experience building, relaunching, and optimizing Shopify and Shopify Plus storefronts for growth-focused merchants across Europe and North America. I specialize in turning unclear commercial requests into maintainable technical solutions that reduce launch risk.

My core strength is Liquid theme architecture and Online Store 2.0 storefront delivery, including Shopify Markets, multilingual/multi-market localization, and B2B commerce logic. I build custom app and integration layers using Shopify Admin and Storefront APIs, while improving checkout extensibility through modern Shopify extension patterns, Shopify Functions, and server-side validation flows.

I’m also known for performance optimization and conversion-focused engineering—refactoring heavy JavaScript, simplifying app dependencies, optimizing media loading, and addressing regressions across product, collection, cart, and checkout-adjacent areas. Across roles, I partner with designers, marketers, project managers, and client operations to ship clean storefront experiences, supported by strong QA, rollback planning, accessibility awareness, analytics readiness, and post-launch support.

Experience

Work history, roles, and key accomplishments

Senior Shopify Plus Developer

Northline Commerce Studio

May 2024 - Apr 2026 (1 year 11 months)

Led Shopify and Shopify Plus relaunches by replacing over-customized legacy themes with cleaner Online Store 2.0 architectures using reusable sections and safer release workflows. Built checkout and cart customizations using modern Shopify extension patterns and Shopify Functions, and improved launch quality through discovery, QA checklists, performance reviews, and rollback planning.

Shopify Plus Shopify Liquid Online Store 2.0 B2B Commerce Customer Segmentation Shopify Functions Checkout Customization Git Accessibility Analytics QA

Shopify Full-Stack Developer

Meridian Digital Commerce

Aug 2021 - Apr 2024 (2 years 8 months)

Delivered end-to-end Shopify builds, migrations, and optimization projects from discovery through theme development, integrations, QA, and post-launch iteration. Replaced hard-coded content with structured metafields/metaobjects, JSON templates, and flexible section systems, and built integration layers using Node.js with the Shopify Admin and Storefront APIs and webhooks.

Shopify Liquid Metafields Metaobjects Node Storefront API Webhooks Performance Optimization

Shopify Theme Developer

Auro Digital Agency

Apr 2019 - Jul 2021 (2 years 3 months)

Built Shopify storefronts for design-led retail brands, balancing visual quality, mobile usability, speed, and maintainability within tight launch timelines. Converted Figma/Adobe XD designs into modular Liquid sections and configurable theme settings, and resolved launch and post-launch issues including app conflicts, variant selection bugs, translation inconsistencies, and performance bottleneck

Shopify Shopify Theme Development Liquid Modular Theme Sections Configurable Theming Figma Adobe XD Metafields SEO Troubleshooting App Conflicts

Frontend Web Developer

Studio WebLab Italia

Sep 2017 - Mar 2019 (1 year 6 months)

Built responsive websites, landing pages, and small e-commerce interfaces for local businesses in a fast-moving agency environment. Resolved cross-browser and mobile rendering issues by improving HTML, CSS, and JavaScript structure, and collaborated with designers to produce more maintainable, SEO-conscious, production-ready pages.

Frontend Web Development Responsive Design HTML5 CSS JavaScript Mobile Rendering SEO Conscious Implementation