Federico Ballini
@federicoballini
I build and localize Marketo campaigns that engage enterprise audiences across global markets.
SpainWhat I'm looking for
At Kapturall, I manage Adobe Marketo Engage instances end-to-end for enterprise clients including Microsoft, building smart campaigns, nurture streams, lead scoring, segmentation, forms, landing pages, and deliverability programs.
I lead campaign delivery across Italian, Finnish, Swiss, Danish, and African markets, localizing programs and assets in four languages for distributed client teams. I've also built an AI-assisted content workflow using ChatGPT and Claude.
My background combines CRM, marketing automation, sales-data analysis, branding, SEO, and international marketing. I'm an Adobe Marketo Engage Certified Expert with experience supporting both B2B and B2C clients.
Experience
Work history, roles, and key accomplishments
Marketing Automation Specialist
Kapturall
Aug 2024 - Jul 2026 (1 year 11 months)
Managed Marketo Engage instances end-to-end for enterprise clients including Microsoft and a global industrial engineering company. Built an AI-assisted content workflow using ChatGPT and Claude, and owned campaign delivery as country lead for multiple European markets.
Marketing & CRM Specialist
Restalia Holding
Jun 2024 - Oct 2024 (4 months)
Performed sales data analysis and developed cross-channel marketing approaches for 100 Montaditos and The Good Burger. Handled Salesforce administrator functions including custom formula fields, data migration, and user management.
Brand & Marketing Consultant
Ufficio Tecnico Mannucci
Jan 2021 - Dec 2023 (2 years 11 months)
Provided branding consultancy for SMEs and large companies, with strategic advice on marketing and brand development.
International Marketing Intern
Florence Chamber of Commerce
Optimized CRM, delivered B2B events, and handled international PR for PromoFirenze.
Digital Editor
University of Florence
Managed website content and performed SEO for the University of Florence.
Education
Degrees, certifications, and relevant coursework
Adobe
Adobe Marketo Engage Certified Expert, Marketing Automation
2024 - 2024
Adobe Marketo Engage Certified Expert certification obtained in 2024.
Universidad Carlos III de Madrid
MSc, Marketing Management
2023 - 2024
Grade: 8.74/10
MSc in Marketing Management from Universidad Carlos III de Madrid, with a GPA of 8.74/10.
University of Florence
MA, International Relations
Grade: 110/110
MA in International Relations from the University of Florence, with a final grade of 110/110.
University of Mannheim
Exchange Program
2020 - 2020
Exchange program at the University of Mannheim in 2020.
University of Florence
BA, Political Science
BA in Political Science from the University of Florence.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Salary expectations
Job categories
Skills
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