Favour Victor

At Brand Footprint Communication, I manage client relationships as the primary point of contact, maintaining an 85% client retention rate. I develop and execute brand strategies that improve visibility and engagement across key channels.

I lead onboarding and strategy sessions, reducing project turnaround time by 75%, and translate client requirements into actionable briefs that improve delivery efficiency and reduce revisions. I also analyze brand performance, prepare strategic reports, identify upsell opportunities, and collaborate across teams on cohesive marketing initiatives.

My background in journalism includes newsroom, radio, and editorial work with Silverbird Rhythm Communication and The Tides Newspaper. I've researched and written news content, supported live radio production, conducted interviews, fact-checked sources, and optimized digital content using basic SEO principles.

I'm driven by the opportunity to shape brand narratives, create campaigns that connect with target audiences, and help clients feel informed, confident, and supported.