Fatima Shaban

As a Product Designer with a strong focus on product strategy and UX/UI design, I thrive on creating digital experiences that not only meet user needs but also align with business objectives. My journey in design has been driven by a passion for building intuitive interfaces and optimizing workflows, ensuring that every product I work on is user-centered and effective.

In my current role as a Freelance Product Designer, I lead end-to-end product development for both web and mobile applications. My experience includes conducting user research and usability testing, which allows me to make iterative improvements that enhance user engagement. Previously, at Presto, I designed a delivery app ecosystem that significantly improved customer and driver interactions through A/B testing and stakeholder collaboration. My commitment to excellence in design is matched by my ability to lead teams and develop strategic roadmaps that drive business growth.