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Fatima Mumtaz Ali

@fatimamumtazali

Message

I lead global brand campaigns and visual systems from concept through production.

Thailand

Message

I've led end-to-end creative for Coca-Cola, Sprite, Baskin Robbins, EBM, Foodpanda, and nine in-house brands at IT Roadway. My work spans campaign concepts, art direction, visual systems, and final production across digital, social, print, and in-store channels.

At Ogilvy's Studio X, I art directed Coke and Sprite campaigns across Pakistan, Eurasia, and the Middle East, including Share a Coke, Coke Studio Season 15, and Sprite Lemon Mint. I also helped roll out the Baskin Robbins global rebrand across 31+ branches in Pakistan and created work for Smile's TikTok campaign, which reached 20B+ views.

I've also led designers and delivered identities, campaigns, presentation design, and marketing collateral for 40+ client accounts. I bring hands-on creative direction, strong brand stewardship, and experience working across agency, in-house, and multi-brand environments.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer

Current

IT Roadway

Sep 2025 - Present (1 year)

Lead end-to-end creative for 9 in-house brands across healthcare, real estate, ed-tech, and CSR. Define visual strategy and brand consistency across digital and print, collaborating cross-functionally with marketing, product, and leadership.

Brand Identity Visual Systems Digital Design Print Design Cross Functional Collaboration Performance Marketing Creative Direction

Associate Art Director

Ogilvy | WPP (Studio X)

Jan 2024 - May 2025 (1 year 4 months)

Served as dedicated Art Director for Coca-Cola's Studio X team, ideating and art directing campaigns for Coke and Sprite across Pakistan, Eurasia, and the Middle East. Illustrated merchandise and marketing collateral for Coke Studio Pakistan Season 15.

Art Direction Campaign Design Illustration Brand Identity Digital Print Experiential Marketing

Senior Graphic Designer

Ogilvy | WPP

Jan 2023 - Dec 2023 (11 months)

Spearheaded the Baskin Robbins global rebrand rollout across Pakistan, covering digital, collateral, and in-store branding across 31+ branches. Created visual content for Smile's TikTok campaign achieving 20B+ views and managed digital content calendars for EBM and Baskin Robbins.

Brand Identity Rebranding Digital Content Social Media Campaign Design Performance Marketing Content Calendar

Senior Graphic Designer & Team Lead

Magsman Design

Oct 2021 - Dec 2022 (1 year 2 months)

Led a team of designers, overseeing performance and project delivery across 40+ client accounts in North America and Canada. Delivered brand identities, integrated campaigns, and presentation design across retail, blockchain, healthcare, fashion, and finance.

Team Leadership Brand Identity Integrated Campaigns Presentation Design Creative Direction Client Management

Creative Visualizer

One4All - Creative Solutionists

Aug 2020 - Feb 2021 (6 months)

Produced social media content, content calendars, and brand identities for 30+ clients. Led full brand identity projects for newly launched ventures including Blunt Burger Co, Sambo – The Premium Lounge, and One World Group.

Social Media Content Content Calendar Brand Identity Creative Direction