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Vania JesslynVJ
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Vania Jesslyn

@vaniajesslyn

Senior Art Director at Yell Worldwide creating 360° campaigns and directing photo and video shoots across Thailand and international markets.

Thailand
Message

At Yell Worldwide, I concept and execute 360° and social campaigns for Thai and international brands across digital, print, and OOH. I manage the production workflow from client brief through creative development, shoot direction, and final delivery.

At Mediatropy, I led creative output for premium hospitality and lifestyle brands and managed and mentored designers across digital, print, and motion. I also coordinated with production vendors, photographers, and agencies to deliver projects on brief and on time.

I started as an illustrator and moved into advertising, developing campaign concepts and visual identities at places including ShopeePay, Wunderman Thompson, and Hakuhodo International. I enjoy exploring how something should look and feel, then working with designers, photographers, and filmmakers to bring it to life across digital, social, print, OOH, and film.

Experience

Work history, roles, and key accomplishments

Yell Worldwide logoYW
Current

Art Director

Yell Worldwide

Jan 2024 - Present (2 years 9 months)

– Concept and execute 360° and social campaigns for Thai and international brands across digital, print, and OOH channels

– Manage end-to-end production workflow from client brief through creative development, shoot direction, and final delivery

– Direct photo and video shoots, coordinating photographers, videographers, stylists, and production teams

– Ensure visual consistency and brand alignm

Mediatropy logoME

Digital Art Director

Mediatropy

Jan 2022 - Jan 2024 (2 years)

– Led creative output and project delivery for a portfolio of premium hospitality and lifestyle brands

– Managed and mentored a team of designers across digital, print, and motion — overseeing workload allocation, timelines, and creative quality

– Collaborated directly under Singapore-based Creative Director; experienced in remote cross-timezone project management

– Coordinated with external pr

ShopeePay logoSH

Art Director

ShopeePay

Jan 2022 - Jan 2022 (0 months)

– Directed visual identity and creative for consumer-facing promotional campaigns at scale

– Managed social media creative workflow and supervised production output across digital channels

Wunderman Thompson logoWT

Art Director

Wunderman Thompson

Jan 2021 - Jan 2022 (1 year)

– Developed integrated campaign concepts for major FMCG consumer brands across digital and traditional channels

– Briefed and supervised photographers, visualisers, and 3D artists throughout the production process

Hakuhodo International logoHI

Art Director

Hakuhodo International

Jan 2019 - Jan 2021 (2 years)

– Concepted and executed advertising campaigns across digital and traditional channels for multinational clients

– Managed specialist teams including photographers, visualisers, and 3D artists

IA

Creative Designer

Independent Research & Advisory

Jan 2018 - Jan 2019 (1 year)

– Produced illustrations, explainer video assets, and digital campaign materials for government and institutional clients

Giant Leap Studio logoGS

Illustrator

Giant Leap Studio

Jan 2015 - Jan 2017 (2 years)

– Developed illustration and concept art for games, comics, and branded content

Education

Degrees, certifications, and relevant coursework

DS

3dsense Media School

WSQ Diploma, Digital Design & Illustration

2013 - 2014

SJ

SMAK 5 BPK Penabur Jakarta

2009 - 2012

Tech stack

Software and tools used professionally

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