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Mo Salti

@mosalti

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Creative strategist and motion designer crafting full-funnel performance creative and motion systems for global brands.

Thailand

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What I'm looking for

I’m looking for a role where I can lead motion design systems and performance creative—owning end-to-end full-funnel campaign execution, collaborating cross-functionally, and improving creative through A/B testing and localization.

I’m a creative strategist and motion designer with 9 years of end-to-end experience across MENA and APAC markets, specialized in leading motion design systems, performance creative, and full-funnel campaigns for global brands in fintech, food tech, and events. I build scalable motion ecosystems—then translate brand and product complexity into clear, engaging visuals that work from attention to conversion.

At foodpanda, I led motion across paid social, product animation, and full-funnel campaigns spanning 8 APAC markets, adapting key visuals and motion templates into market-ready assets. I also co-developed and animated an original YouTube series that reached 200K+ views, while art directing and producing explainer and social content across multiple platforms. Earlier, at Exness, I built an educational motion design system for a global financial literacy series and designed quarterly trading report visuals, plus webinar and podcast motion packages; and as lead creative at My Events International, I directed live stage visuals and marketing collateral for a 4-city arena tour drawing 50,000+ attendees.

Experience

Work history, roles, and key accomplishments

Senior Motion Designer

Delivery Hero

Aug 2021 - Sep 2024 (3 years 1 month)

Led motion design for paid social, product animation, and full-funnel campaigns across 8 APAC markets. Adapted key visuals and motion templates into market-ready assets and co-developed an original YouTube series reaching 200K+ views.

Motion Design After Effects Animation Templates Product Animation Paid Social Creative Art Direction Video Production Storyboarding Brand Motion Systems YouTube Content

Motion Designer

Exness

Jan 2019 - Aug 2021 (2 years 7 months)

Built an educational motion design system for a global financial literacy series, covering storyboarding, illustration, and animation. Designed quarterly trading report layouts and developed motion packages for webinars and podcasts.

Educational motion design Storyboarding Illustration Animation Trading report visual design Data to visual translation Webinar motion packages Podcast motion assets On screen graphics

Multimedia Designer

My Events International

Sep 2018 - Nov 2019 (1 year 2 months)

Led creative for the Maher Zain Malaysia Tour 2019, a 4-city arena circuit with 50,000+ attendees including a sold-out Axiata Arena (16,000 capacity). Developed live stage visuals and marketing collateral across major venues and produced social video content for Malaysian and international campaigns.

Creative Direction Live Stage Visuals Motion Graphics Social Video Production Event Marketing Collateral Video Editing Typography Visual Storytelling Campaign creative

Motion Designer

Dreams Brand

Jul 2017 - Aug 2018 (1 year 1 month)

Created motion graphics for social media campaigns, product explainers, and event videos for Saudi-market clients. Executed brand and campaign marketing materials in a fast-paced agency environment.