For Warq Craft, I developed digital marketing strategies for a handmade art and home décor brand. I researched audiences, buyer personas, competitors, and SWOT, then created a social media strategy, content calendar, and marketing funnel.
In Warq Craft’s implementation project, I developed Shopify and WordPress website strategies and worked with GA4, Google Tag Manager, Meta Pixel, and Search Console. I also planned Google Ads and Meta Ads campaigns and applied SEO, analytics, and tracking concepts.
At Technado (Pvt)Ltd, I prepared research reports, presentations, and documentation to support strategic decisions. I collaborated with cross-functional teams to support timely project delivery.
My biomedical engineering projects include a wearable system designed to monitor athletes’ body temperature and support hypothermia prevention. I also completed biomedical internships at Dr. Ziauddin Hospital, Tabba Heart Institute, and The Indus Hospital, assisting with equipment maintenance, inspection, testing, and documentation.
