Farhan Shaikh
@farhanshaikh2
I automate Salesforce Sales and Service Cloud workflows and connect CRM data across enterprise platforms.
United StatesWhat I'm looking for
At Discount Tire, I automate Salesforce lead assignment, approvals, case intake, and reporting across Sales Cloud and Service Cloud. My work cut lead response turnaround by 30%, reduced invalid entries by 25%, and improved case intake efficiency by 20%.
I manage secure, reliable CRM operations for 150+ users and 10,000+ records through profiles, permission sets, role hierarchies, SOQL audits, Data Loader, validation rules, and UAT support. I also train new hires and build reports and dashboards tailored to user needs.
Previously, I built enterprise ETL and integration pipelines at Morgan Stanley, PepsiCo, and MetLife using Informatica PowerCenter, SQL, PL/SQL, Teradata, and Unix. I bring direct Salesforce-to-Teradata integration experience and a systems-integration perspective to multi-system CRM environments.
Experience
Work history, roles, and key accomplishments
Salesforce Administrator/Business Analyst
Discount Tire
Apr 2024 - Present (2 years 5 months)
Cut lead response turnaround by 30% by building Record-Triggered Flows and reduced invalid record entries by 25% with validation rules. Maintained data integrity across 10,000+ records and enforced least-privilege access for 150+ users.
Architected end-to-end ETL and systems-integration solutions using Informatica PowerCenter for high-volume financial data processing. Developed advanced SQL/PL-SQL for data extraction, transformation, and validation across integrated reporting systems.
Led a Salesforce-to-Teradata integration initiative, architecting reliable data movement between CRM and enterprise data platforms. Authored Functional Mapping Documents and technical specifications that reduced implementation risk on cross-platform data projects.
Managed daily, monthly, and quarterly ETL processing schedules in Unix environments, ensuring consistent data availability. Automated recurring operational processes via shell scripting, improving team productivity.
Education
Degrees, certifications, and relevant coursework
University of Houston-Clear Lake
Bachelor of Science
Bachelor of Science degree from the University of Houston-Clear Lake.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Skills
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