At 8 Media, I negotiated with 400+ creators in two months and closed 250+ partnerships for TikTok music and brand campaigns. I secured song-promo rates more than 50% below creators’ asking prices.
I handle about 20 inbound creator replies a day, writing personalized responses and briefs matched to each creator’s niche and TikTok profile. I also qualify creator profiles against campaign criteria and keep the pipeline organized with a tagging system.
As Lead Sourcer at 8 Media, I sourced 200–300 TikTok creator profiles by hand. I approved 3,477 leads and reached out to 2,507, starting 145 conversations before moving into negotiations.
At SearchTides, I led a content team that grew from 8 to 17 writers and editors and delivered 10K+ content pieces for clients. I also led the company-wide move to AI-assisted production, cutting content creation time 40% and tripling output capacity.
