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Fahad Mateen

@fahadmateen

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I’m a 10+ year SEO, PPC & social strategist delivering measurable growth.

Pakistan

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What I'm looking for

I’m looking for a team that values data-driven SEO and paid media, strong conversion tracking, and clear KPI reporting—so I can turn analytics into practical roadmaps across organic growth, Google Ads, and social to improve ROAS and visibility.

I’m a Senior SEO, PPC and Social Media Strategist with 10+ years of experience delivering organic growth, paid media performance, and technical SEO results. I turn analytics into practical action plans that improve rankings, traffic, conversions, CPA and ROAS, with hands-on expertise across Google Ads (Search, Performance Max, App Install) and paid social campaigns. I’ve delivered up to 10x website traffic growth, up to 4x revenue growth, and up to 2x organic traffic growth across multi-niche SEO projects.

My approach combines SEO strategy (technical audits, keyword mapping, content optimization, internal linking, and link-building) with disciplined campaign execution and executive-level client reporting. I monitor performance in GA4, Google Search Console, Google Ads, SEMrush and Ahrefs, then present clear next steps and growth roadmaps—coordinating with designers, writers, developers, and account managers to keep delivery on track. From German healthcare SEO wins to conversion-focused Google Ads work, I consistently focus on non-brand visibility, stronger first-page rankings, and controlled, measurable acquisition outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO, PPC & Social Strategist

Current

Creatricx

Apr 2024 - Present (2 years 2 months)

Led end-to-end SEO, PPC, and organic social media strategy for international healthcare, e-commerce, and service clients, focusing on leads, conversions, and ROAS. Managed campaign execution, performance monitoring in GA4/Search Console/Ads/SEMrush, and executive reporting plus cross-functional coordination.

Technical SEO Performance Max Google Search Console SEMrush Ahrefs Social Strategy Client Reporting

Senior SEO Specialist

Carpe Diem Team

Jun 2023 - Apr 2025 (1 year 10 months)

Managed multiple outsourced SEO projects across different industries, aligning deliverables to client objectives and sustainable organic growth. Delivered weekly/monthly reporting, built SEO roadmaps (research, audits, on-page and link-building), and coordinated implementation with writers, developers, designers, and PMs.

Keyword Research On Page Optimization Link Building Competitor Analysis Stakeholder Management Technical SEO SEO Reporting

SEO Professional

Two Dots Pvt Ltd

Nov 2022 - Mar 2023 (4 months)

Independently managed in-house SEO projects across e-commerce and multi-niche websites, including keyword discovery, on-page optimization, and link-building. Increased website traffic up to 10x and supported revenue growth up to 4x through SEO execution and reporting.

Keyword Research On Page SEO Technical SEO Link Building Content Optimization Algorithm Monitoring Local SEO SEO Reporting E commerce SEO Competitive Analysis

Associate Executive - SEO

ABTACH Ltd

Jan 2020 - May 2021 (1 year 4 months)

Supported SEO via social media optimization and off-page activities including guest posting, bookmarking, forum engagement, blog commenting, infographic outreach, and image optimization. Helped maintain and improve content visibility through outreach and engagement workflows.

Guest Posting Forum Engagement Blog Commenting Off Page SEO Content Promotion Community Engagement

SEO Link Builder & Web-Tech Specialist

360factors (Pvt.) Limited

Aug 2016 - Sep 2019 (3 years 1 month)

Handled keyword research, technical and on-page SEO, content optimization, link-building, and competitor analysis across multiple project niches. Increased organic traffic up to 2x through ongoing monthly tracking and SEO improvements.

Technical SEO On Page Optimization Keyword Research Link Building Content Optimization Competitor Analysis Local SEO SEO Reporting Monthly Tracking

Digital Marketing Executive

Enexus Solutions

Mar 2014 - Nov 2016 (2 years 8 months)

Supported social media strategy by managing channels and editorial calendars and providing weekly campaign updates. Monitored social media and Google Ads performance and executed on-page and off-page SEO activities.

Social Media Management Editorial Calendar Google Ads Monitoring On Page SEO Off Page SEO Content Coordination Performance Tracking Digital Marketing Support GoogleAds Monitoring

SEO / PPC Specialist

82 Solutions

Created and managed PPC campaigns, tested ad performance, optimized using reporting and data analysis, and managed budgets to prevent overspending. Worked across SEO and paid media tasks including keyword research, technical/on-page SEO, content optimization, link-building, local SEO, and performance reporting.