Open to opportunities

Muhammad Hanzla Gul

@muhammadhanzlagul

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Experienced Senior SEO Specialist with a passion for digital strategy.

Pakistan

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my SEO expertise to drive impactful results.

As a Senior SEO Specialist with over 5 years of experience, I have honed my skills in digital publishing, focusing on SEO, Local SEO, and UX integration. My journey has been marked by a proven track record of leading cross-functional teams to achieve significant results, including a 40% increase in web traffic through data-driven strategies. I thrive on blending storytelling with performance-focused SEO to maximize visibility and engagement.

In my current role at Phoenix Digital, I have successfully boosted site visibility by 30% through targeted Local SEO strategies and keyword optimization. My commitment to continuous improvement is evident in my ability to drive 25% year-over-year organic traffic growth by aligning SEO best practices across various workflows. I am passionate about delivering data-driven insights that help teams grow search visibility and user acquisition, and I take pride in training my colleagues on updated SEO guidelines to enhance overall compliance.

Experience

Work history, roles, and key accomplishments

Current

Off-Page Strategist

Current

Mediate Lawsuit,LLC

Feb 2024 - Present (1 year 5 months)

Increased domain authority by 40% through strategic backlink building and outreach. Improved link quality via detailed audits and removal of toxic backlinks.

Backlinks Outreach Link Audits

Current

Senior SEO Specialist

Current

Phoenix Digital

Jan 2024 - Present (1 year 6 months)

Boosted site visibility by 30% through targeted Local SEO strategies, keyword optimization, and enhanced local listings. Drove 25% YoY organic traffic growth by aligning SEO best practices across content, design, and development workflows.

Local SEO SEO Optimization Google Search Console Ahrefs SEMrush Data Analysis Google Analytics

SEO Specialist (On Page)

Motel.com

Jul 2022 - Present (3 years)

Optimized on-page elements (meta tags, headers, internal linking, and content) to improve search rankings, contributing to a 35% boost in organic traffic. Collaborated with content writers and developers to ensure SEO best practices were embedded in content creation and website updates.

On Page SEO Meta Tags Internal Linking Keyword Research UX

Content Marketing Specialist

Foundation Marketing

Feb 2021 - Present (4 years 5 months)

Created high-performing, SEO-driven content tailored for B2B audiences, increasing organic traffic and engagement. Conducted in-depth research to align content with brand goals and industry trends.

Content Creation B2B Marketing Content Research

Senior Content Strategist

Transformational Outsourcing

Aug 2020 - Present (4 years 11 months)

Developed targeted content strategies for service pages to improve SEO performance, user engagement, and lead generation.

Content Strategy SEO Performance User Engagement Lead Generation

SEO Content Writer

GrowthHackers

Feb 2020 - Present (5 years 5 months)

Created SEO-optimized content that boosted organic traffic and improved search rankings. Collaborated with marketing and SEO teams to align content strategy with growth goals.

Content Strategy Co Marketing

SEO Internee

Jtech

Sep 2019 - Present (5 years 10 months)

Assisted in keyword research, on-page optimization, and performance tracking. Collaborated with the SEO team to implement best practices, helping improve website visibility and user engagement.

Keyword Research On Page Optimization Performance Tracking

Education

Degrees, certifications, and relevant coursework

Government College University Faisalabad

Bachelor of Science, Physics

Completed a Bachelor of Science (BS) in Physics. The curriculum provided a strong foundation in scientific principles and analytical thinking.

Topicalauthority.digital

Course Completion, Semantic SEO

Completed the Semantic SEO Course by Koray Tugberk, focusing on advanced SEO strategies and topical authority.

Udemy

Certification, SEO Training

Undertook SEO training covering Google SEO, Mobile SEO, Content SEO, and WordPress SEO. Gained practical skills in various aspects of search engine optimization.

IDM Institute of Digital Marketing

Course Completion, Advanced SEO

Completed an Advanced Level SEO Course, gaining in-depth knowledge of SEO principles and techniques. Developed skills in optimizing websites for search engines.