Looking for a job

Fabien Parent

@fabienparent

Message

I build growth-driving brands through visual identity, campaigns, AI workflows, and digital experiences.

France

Message

What I'm looking for

I'm looking to drive impactful product launches and brand evolution through design leadership, integrated AI workflows, and compelling visual communication.

I've spent over 10 years at Fruidoraix transforming its brand platform, positioning, identity, visual guidelines, and design system into a growth engine that increased online sales by more than 30% in two years.

I lead end-to-end creative production across in-house teams, freelancers, printers, and photographers, while bringing generative AI tools including Midjourney and Claude into live workflows. I also designed and launched a branded Shopify storefront with a focused purchase journey, digital merchandising, and consistent social presence.

My work spans 360° campaigns at Sid Lee, real estate communications for Royal Le Page, culinary film for a Michelin-starred chef, Mercedes-AMG F1 event photography, and a public mural commission for the City of Montréal.

Experience

Work history, roles, and key accomplishments

Creative Director

Fruidoraix

Sep 2013 - Mar 2026 (12 years 6 months)

Spearheaded a brand platform transformation into a measurable growth engine via a comprehensive redesign of positioning, identity, visual guidelines, and design system, achieving over 30% online sales growth within two years. Orchestrated and managed an end-to-end creative production process, coordinating in-house teams, freelancers, printers, and photographers, while adhering to budgets and timel