Eylül Şahingöz

Led brand voice, positioning, creative direction, and content strategy for a luxury halal-certified skincare brand entering the GCC. Developed the 'House of H-Beauty' positioning and 'Honor Your Skin' tagline, and presented strategy to the CEO.

Developed bilingual EN/TR content strategy, copywriting, localization, and campaign communications for humanitarian and human rights organizations. Produced 80+ content pieces and led bilingual content for key campaigns.

Wrote bilingual English and Turkish copy across social, campaign, and editorial formats. Identified localization and brand consistency issues, and was promoted to Creative Lead within 2 months.

Evaluate Turkish outputs from multiple LLMs and audit EN→TR translations, creating annotation guidelines and benchmarking models for fluency, coherence, and cultural accuracy.

Audited AI-generated and machine-translated EN/TR content for semantic, syntactic, grammatical, and cultural accuracy. Developed annotation guidelines and linguistic error taxonomies for QA workflows.

Taught English to learners aged 3–22 across different proficiency levels. Designed lesson plans and learning materials adapted to varied audiences and learning needs.

Integrated AI tools to design 20+ interactive lesson plans for ages 4–17 and applied linguistic error analysis to evaluate student output, improving targeted instruction.

Delivered immersive English instruction to children and adults using play-based and Natural Methods, and proofread student essays to improve grammar, syntax, and clarity.

Bachelor of Arts in English Language and Literature with coursework in Computational Linguistics, Translation Theory, Advanced Grammar & Syntax, and Discourse Analysis.