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Esther Ilori

@estherilori

Senior copywriter and content strategist at Wema Bank who wrote a children’s financial literacy book that drove 2,000 account openings.

Nigeria

Message

What I'm looking for

I'm available for remote and global roles.

At Wema Bank, I directed brand storytelling for the bank’s 80th anniversary campaign and set voice standards across ALAT, ALAT Xplore, SARA, Royal Kiddies Account, and ALATPay. I also wrote the Money Adventures financial literacy book for children, supporting approximately 2,000 Royal Kiddies account openings in its first month.

At United Bank for Africa, I wrote launch copy and content strategy for Leo, the AI chatbot, onboarding more than 1 million users in six months. My email campaigns won Netcore’s Best Email Copywriter award, and I built and led a team of six writers and designers serving more than 20 markets.

At Waymaker Digital, I created content strategy and marketing materials that generated $400K in organic leads at a 20% conversion rate. I’ve also developed SEO content and conversion-focused campaigns across fintech, banking, SaaS, e-commerce, and service industries.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter & Content Strategist

Current

Wema Bank

Apr 2025 - Present (1 year 6 months)

Directed brand storytelling and copy strategy for Wema Bank's 80th anniversary campaign, and wrote the Money Adventures financial literacy book, driving approximately 2,000 Royal Kiddies account openings in the first month. Owns internal communications strategy and sets brand voice standards across multiple products.

Copywriting Content Strategy Brand storytelling Email Marketing Web Content Social Media Internal Communications Stakeholder Communication Product Launch Financial Literacy

Senior Copywriter

United Bank for Africa

Nov 2021 - Apr 2025 (3 years 5 months)

Won Netcore Best Email Copywriter award and wrote launch copy for UBA's AI chatbot, onboarding 1M+ users in 6 months. Built and led a team of 6 writers, establishing brand voice guidelines and editorial processes across 20+ markets.

Copywriting Email Marketing Content Strategy Team Leadership Brand Voice A B Testing Landing Pages Product Copywriting Multi Market Content AI Chatbots

Lead Copywriter & Content Strategist

Waymaker Digital

Sep 2020 - Nov 2021 (1 year 2 months)

Created content strategy and wrote all marketing materials that generated $400K in organic leads at a 20% conversion rate. Managed a remote content team of 5 writers, improving team efficiency by 35%.

Content Strategy SEO Copywriting Email Marketing Landing Pages Lead Magnets B2B Content B2C Content Team Management Editorial Calendar Style Guide

Content Marketing Lead

Delor Marketing

Jul 2019 - Jul 2020 (1 year)

Led 30+ digital marketing campaigns across email, ads, landing pages, and social content, increasing client conversion rates from 2% to 10%. Created SEO-optimized content that drove 135% traffic growth for clients.

Digital Marketing Email Marketing Landing Pages Social Media SEO Content Strategy Conversion Rate Optimization Brand Messaging Analytics

Communications Copywriter

Rachael International School

Oct 2017 - Jun 2019 (1 year 8 months)

Wrote marketing and communication copy including brochures, email campaigns, website content, and ads that supported student enrollment growth. Managed internal and external communication and developed structured content calendars.

Copywriting Email Marketing Web Content Brochures Newsletters Content Calendar Internal Communications External Communications