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aretas Efeobor

@aretasefeobor

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Conversion-focused copywriter driving engagement and measurable growth for digital brands.

Nigeria

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What I'm looking for

I seek a role where I craft high-converting content across web and email, collaborate with product/marketing teams, and measure impact to drive growth.

I am a conversion-focused copywriter with hands-on experience creating website content, email campaigns, and long-form educational materials that drive engagement and inquiries. I combine direct-response techniques with SEO best practices to improve organic traffic and user conversion metrics.

My recent work includes crafting homepage, about, and packages pages that increased site engagement by 35% and inquiries by 20%, and producing email newsletter copy that projected a 25% lift in open rates. I also authored a researched e-book on skincare and developed blog and community-focused content to boost retention and interaction.

I bring practical web-development collaboration experience, strong research and editing discipline, and a results-oriented mindset focused on clear CTAs, brand-aligned tone, and measurable improvements in engagement and conversions.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

SkyGlide Travelpathways

Oct 2024 - Present (11 months)

Crafted website content and SEO-optimized copy that increased site engagement by 35% and drove a 20% uptick in inquiries within three months; improved organic rankings by ~15 positions and grew organic traffic 40%.

Copywriting SEO Content Strategy Content Email Marketing CRO Analytics UX Writing

Email Copywriter

Freelance (Shoe Fashion Brand)

Jul 2025 - Aug 2025 (1 month)

Wrote email newsletters optimized for subject lines and CTAs, projecting a 25% lift in open rates and ~15% increase in click-through rates while aligning tone with the brand.

CTA Brand Tone A B Testing Performance Analysis

Author

Independent

Mar 2024 - Jul 2025 (1 year 4 months)

Authored an evidence-backed e-book on skincare, conducting in-depth research and iterative edits to improve clarity and marketability, contributing to projected reader benefit increases of 35–50%.

Research E‑Book Writing Editing Content Strategy Grammarly AI Editing Copywriting

Blog Writer

Remoneytalks

Mar 2025 - Mar 2025 (0 months)

Researched and produced reader-focused blog content with clear structure and CTAs that improved engagement and audience retention by tailoring tone and topics to target demographics.

SEO Content Research Audience Targeting CTA Editing Analytics

Web Development Intern

Tech Studio Academy

Jan 2024 - Feb 2025 (1 year 1 month)

Collaborated with peers to design and develop a community-driven website, suggesting 5+ UX features that increased estimated engagement by 35% and strengthening problem-solving and teamwork skills.

Web Development UX Design Team Collaboration Feature Design Problem Solving Git

Community Volunteer

Global Chaplaincy for Peace and Crisis Management

Dec 2023 - Oct 2024 (10 months)

Coordinated large-scale clean-up and road-clearing projects, leading 20+ volunteers to improve accessibility for 500+ residents and reduce blockages by 70%.

Volunteer coordination Community Outreach Leadership Logistics Crisis Response