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Estefani Capetine

@estefanicapetine

Data Analyst at Motim Conteúdo Criativo turning brand reputation and content performance data into clear BI dashboards and insights.

Brazil

Message

At Motim Conteúdo Criativo, I design and maintain Power BI and Looker Studio dashboards to track brand reputation and content performance. I also structure Share of Voice analyses and translate media monitoring metrics into clear visualisations.

I extract, consolidate, and validate data, then create tailored reports and visual assets that help clients and internal teams understand performance and project progress. Before moving into data analysis, I supported product work at SKI Brasil Viagens e Turismo Ltda and administration at CKSK Escola de Idiomas (Wizard).

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Motim Conteúdo Criativo

Jan 2022 - Present (4 years 9 months)

Designed, maintained, and enhanced dashboards and analytical reports in Power BI and Looker Studio, supporting strategic decisions and tracking KPIs for brand reputation and content performance. Extracted, consolidated, and validated operational data, and structured Share of Voice analyses using media monitoring data.

Power BI Looker Google Analytics DAX Excel Google Sheets Data Validation Data Storytelling Customer Insights

Trainee Product Assistant

SKI Brasil Viagens e Turismo Ltda

Feb 2020 - Apr 2020 (2 months)

Analysed and discussed sales reports with domestic and international suppliers, and communicated directly with suppliers in Portuguese and English to support negotiations and contract monitoring.

Sales Reporting Data Analysis Supplier Communication Negotiation Support

Administrative Assistant III – Front Desk Lead

CKSK Escola de Idiomas (Wizard)

Feb 2016 - Feb 2020 (4 years)

Developed and managed spreadsheets, administrative reports, and operational documentation. Planned and executed internal events and managed team schedules and calendars.

Spreadsheets Administrative Reporting Event Planning Team Scheduling Operational Support