At Accor Plus, I analyzed member behavior data with CRM dashboards and AI-assisted tools to identify churn patterns. I also used NLP-based query classification for 1,000+ member care requests, improving response routing efficiency by ~15%.
I delivered weekly BI reports on member lifecycle metrics, including acquisition, engagement, and renewal, to inform cross-functional decisions. Previously, at Gupshup Technologies, I cleaned and validated outreach datasets, achieving 95%+ lead accuracy.
At Gupshup Technologies, I maintained Salesforce CRM hygiene and built CRM Analytics dashboards for enterprise stakeholders. I also reported on weekly app metrics to inform product decisions.
On my Language Translator Model project, I engineered a multilingual NLP API for real-time Indian language translation that won SIH 2023. Its API-first design achieved 99% accuracy and 10% faster response time.

