Erika Grossi

Currently supporting Westpac’s Corporate & Customer Relations by delivering high-impact insights and deploying predictive models to address critical customer issues. Key projects include developing a predictive model for systemic issues and identifying customer pain points using NLP techniques.

Applied data mining and predictive analytics to support marketing and product teams. Developed models to predict customer behavior and optimize portfolio performance, including a model for BT Superannuation product targeting.

Delivered analytics projects by scoping business problems, preparing data, and analyzing results. Developed visualizations and dashboards to present findings and recommendations to stakeholders.

Translated complex business questions into analytical tasks, performing statistical analysis to understand customer behavior and market dynamics. Developed recommendations for senior stakeholders to drive decision-making.

Delivered and maintained statistical models for marketing stakeholders, focusing on customer needs and model effectiveness. Engaged with technical teams for report automation and model monitoring.

Conducted analysis and set up reports to provide customer insights for the Marketing department. Focused on online strategies and built predictive models for customer behavior.

Focused on fiscal federalism projects, analyzing data to determine funding distribution mechanisms. Built regression models to estimate expenditure needs for local authorities.

Grade: 110/110 cum laude

Master's Degree in Statistical science for business strategies. Focused on the impact of IT spending on banking system efficiency.

Grade: 102/110

Bachelor's degree in Statistic and computer science for business management. Emphasized statistical methods and computer applications in business.