At a confidential Hong Kong-based production company, I collaborated with creative teams on scripts and campaign messaging, using audience insights and performance analytics to refine short-form content. I produced and delivered 10+ content assets weekly for Instagram Reels and digital campaigns.
For a confidential overseas AI content company, I developed JSON schemas, scoring rubrics and tagging taxonomies to evaluate images and videos. I also worked with product, engineering and operations teams to refine prompts and reusable evaluation guidelines.
On a project for Pansar Berhad / Greater Bukit Lima Urban Peatland Forest Park, I developed a six-panel exhibition translating environmental and infrastructure topics into audience-focused educational communication. My broader work includes multimedia and campaign content for clients such as Fruyo Malaysia, H Coffee, Golden Hills Hair Saloon and Raminway Recreational Club.
