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Erick Rosseto

@erickrosseto

SEO, GEO & AEO Specialist at Erick Rosseto Consultoria, who grew Amazon Brazil’s top-3 Google keywords by 20%.

At Erick Rosseto Consultoria, I advise companies including Amazon, Red Bull Bragantino, L'Oréal and Bayer on organic growth across SEO, GEO and AEO. For Amazon Brazil, I helped grow top-3 Google keywords by 20% and organic clicks by 44%, combining technical SEO, content restructuring and AI search optimization.

For Red Bull Bragantino, a full SEO diagnostic and metadata updates increased top-3 keywords by 75%. I also tripled Google AI Overview citations and grew monthly AI citations from 34 to 269 in six months.

At Olist, I led a growth marketing team of up to seven across SEO, organic growth and CRO, delivering an estimated R$1 million in paid media savings. I reported performance to C-level executives and introduced an A/B testing routine to improve conversion rates.

At Valtech, I built the organic growth team and established its SEO practice in Brazil. My work included growing organic visibility for a Sanofi Brazil content portal and supporting SEO and content programs for Belcorp, CBMM and Niobium Tech.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Consultant (SEO, GEO & AEO)

Current

Erick Rosseto Consultoria

Sep 2017 - Present (9 years 2 months)

Independent consultancy advising multinationals, agencies and startups on organic growth. Delivered significant SEO and AI search improvements for clients such as Amazon Brazil and Red Bull Bragantino.

SEO GEO AEO Technical SEO Structured Data Content Strategy Topic Clustering Core Web Vitals Google Search Console Google Analytics SEMrush Screaming Frog BrightEdge Moz Majestic WordPress RD Station Claude

Senior Growth Marketing Coordinator

Olist

Sep 2021 - Mar 2023 (1 year 6 months)

Led a growth marketing team of up to 7 people across SEO, organic growth and CRO, delivering an estimated R$1 million in paid media savings. Reported weekly performance to C-level executives and implemented A/B testing routines.

SEO Organic Growth CRO A B Testing P&L Analysis OKRs Team Leadership Google Analytics Google Search Console

Marketing Coordinator, Organic Growth

Valtech

Oct 2018 - Sep 2021 (2 years 11 months)

Built the organic growth team from the ground up and established the SEO practice at Valtech Brazil. Delivered 300%+ growth in organic visibility for Sanofi Brazil and 100% average growth in rankings for Belcorp across multiple countries.

SEO Content Strategy Technical SEO On Page SEO Team Building Google Search Console Google Analytics SEMrush

SEO & Content Marketing Analyst

Salon Line

Feb 2018 - Sep 2018 (7 months)

Reached 1 million monthly organic sessions and built the in-house SEO function, saving an estimated R$100,000+ per month. Planned SEO and content for five websites, including e-commerce, and trained the content team.

SEO Content Marketing Link Building E commerce SEO team training Google Analytics Google Search Console