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erfan farrokhi

@erfanfarrokhi

Creative Director at DASEIN Studio, shaping experience-led brands and turning Studio Hayy into a community-focused business.

Turkey

Message

At DASEIN Studio, I develop brand strategy, creative direction, and content systems for hospitality and experience-led businesses. For Studio Hayy, I helped turn a handmade instrument shop into an experience-led business, with a narrative and content direction that supported workshops, retreat collaborations, and community.

At Yuser Dijital, I edit, direct, and shoot short-form content for healthcare and specialist clients. I also build AI-assisted workflows for editing and publishing, including transcription, captions, subtitles, and scheduled delivery.

At Iran Tourism Consortium, I led creative strategy for tourism campaigns, including interactive and gamified experiences. At Persian Light Iran, I led development of the visual identity, packaging system, and brand positioning.

I founded FunDye Clothing Brand and oversaw its strategy, product development, marketing, and operations. Content-driven marketing grew its Instagram to over 10,000 organic followers and increased annual sales by 40%; I also led a team of five.

Experience

Work history, roles, and key accomplishments

Current

Video Editor & Content Director

Current

Yuser Dijital

Jan 2026 - Present (10 months)

Edited short-form vertical content for healthcare and specialist clients, directing and shooting content from camera through final cut. Built AI-assisted workflows for editing, design, and publishing, delivering on a continuous schedule in Turkish and English.

Video Editing Content Direction AI Assisted Workflows Transcription Captioning Subtitles Template Driven Graphics Content Scheduling

Current

Founder & Creative Director

Current

DASEIN Studio

Jan 2025 - Present (1 year 10 months)

Founded and led a freelance creative studio, providing brand strategy, creative direction, and content systems for hospitality and experience-led businesses. Developed customer journey strategies and AI-powered workflows to strengthen online presence and reduce operational friction.

Brand Strategy Creative Direction Content Strategy Customer Journey Mapping AI Workflows CRM Automation Cinematic Production

Creative Director & Marketing Strategist

Iran Tourism Consortium

Jan 2023 - Dec 2025 (2 years 11 months)

Led creative strategy for tourism marketing campaigns, designing interactive and gamified experiences to increase audience engagement. Directed multidisciplinary creative teams to maintain cohesive visual identity across digital platforms, campaigns, and live events.

Creative Strategy Marketing Campaigns Interactive Design Gamification Team Leadership Visual Identity Stakeholder Collaboration

Art Director & Branding Strategist

Persian Light Iran

Jan 2022 - Dec 2024 (2 years 11 months)

Led development of the company's visual identity, packaging system, and brand positioning. Produced product visualizations, 3D animations, and content strategies, and facilitated strategic workshops with executive leadership.

Art Direction Brand Strategy Visual Identity Packaging Design 3D Animation Content Strategy Workshop Facilitation

Senior Graphic Designer & Compositor

Itok Sima

Jan 2021 - Dec 2022 (1 year 11 months)

Created motion graphics, compositing, and visual assets for national television productions, including the children's animated series FARYAD. Designed visual packages for promotional campaigns, talk shows, and entertainment programs.

Motion Graphics Compositing Visual Design Broadcast Design After Effects Premiere Pro

Founder & Product Manager

FunDye Clothing Brand

Jan 2018 - Dec 2021 (3 years 11 months)

Founded and managed an independent apparel brand, overseeing strategy, product development, marketing, and operations. Grew Instagram to over 10,000 organic followers and increased annual sales by 40% through content-driven marketing.

Product Management Brand Management Marketing Operations Content Marketing Social Media Growth Team Leadership

Senior Graphic & Motion Designer

Manatoon

Jan 2018 - Dec 2021 (3 years 11 months)

Delivered more than 30 multimedia projects including promotional films, motion graphics, branding assets, animations, and educational content for national and commercial clients.

Graphic Design Motion Graphics Animation Branding Multimedia Production Adobe Creative Suite

Graphic & Motion Designer

IranKala TV

Jan 2016 - Dec 2018 (2 years 11 months)

Produced broadcast graphics, title sequences, logo animations, and promotional content, contributing to the channel's visual identity across more than 50 projects.

Broadcast Graphics Title Design Logo Animation Promotional Content Visual Identity Motion Graphics

Editor & Motion Designer

Tehran Municipality

Jan 2015 - Dec 2016 (1 year 11 months)

Produced motion graphics, promotional videos, and animated infographics supporting public communication campaigns and internal initiatives.

Motion Graphics Video Editing Promotional videos Animated Infographics Public Communications

Education

Degrees, certifications, and relevant coursework

Art & Science University

Associate Degree, Film Directing

2016 - 2018

Directed three short films and contributed to more than ten productions across directing, cinematography, and production. Specialized in narrative development and cinematic storytelling.

National Broadcasting School

Diploma, Animation

2013 - 2016

Specialized in traditional and stop-motion animation. Produced over twenty animation projects while developing strong proficiency in Adobe Creative Suite and animation workflows.