Open to opportunities

Yashar Mahmoudi

@yasharmahmoudi

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Creative Director & Brand Designer building brand systems and AI-assisted production pipelines across RTL languages.

Turkey

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What I'm looking for

I’m looking to lead creative teams building brand systems that scale—identity, guidelines, and automated production—while collaborating in tech-enabled, async environments for culturally sensitive, performance-driven brands.

I’m a Creative Director and Brand Designer who builds brand systems teams can run without me in the room—identity, guidelines, template libraries, and AI-assisted production pipelines.

At Holistic Resilience, I built the RaazNet brand from zero and the system carried RaazNet’s Instagram to 14M+ views in a single quarter with a 3-person creative team. I’ve delivered for 10+ NGO, media, and institutional clients across MENA and internationally, especially where getting public image right is non-negotiable.

I specialize in native RTL typography across Arabic, Persian, and Sorani Kurdish scripts, and I structure workflows so design governance is baked in—not policed at review time. From my independent studio to async teams and production platforms, I focus on repeatable craft, measurable outcomes, and brand-correct execution at scale.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Independent Practice

Apr 2026 - Present (2 months)

Run a native-script design studio producing brand-locked social, editorial, and print assets in Persian, Sorani Kurdish, Arabic, and English. Built an end-to-end brand production platform with per-client portals and automated rendering to carousel, stories, A4 reports, and InDesign IDML formats, including a tested 4,952-font library.

Creative Direction Brand Governance Social Media Design

Creative Director

Holistic Resilience

Aug 2025 - Apr 2026 (8 months)

Built the RaazNet brand from the ground up, delivering strategy, full visual identity, motion logo, brand guidelines, and social media templates. Developed AI content workflows that enabled distributed teams to ship brand-correct work, leading a 3-person creative team and driving 14M+ Instagram views with 281K shares in Q2.

Brand Strategy Visual Identity Creative Direction Brand Guidelines Team Leadership

Creative Director

Zin Studios

Jul 2023 - Jul 2025 (2 years)

Led brand strategy and visual identity for 10+ international clients across MENA and beyond, including civil society organizations and independent media. Restructured studio production workflows while maintaining strategic depth, with selected work featured in the 2025 Naxsh u Nigar national exhibition.

Brand Strategy Visual Identity Design Creative Direction Art Direction Workflow Optimization Client Management RTL Aware Typography

Head of Design

Kurdistan Studies Institute

Sep 2023 - Aug 2024 (11 months)

Rebuilt the institute’s visual identity and directed a 3-person design team, delivering 350+ assets in a year and producing 3 educational films. Improved social reach by 1,000+ followers and increased engagement by 60%.

Design Leadership Visual Identity Team Management Editorial Design Social Media Design Motion Design

Managing Editor

Poetics Periodical

Jun 2021 - Jan 2023 (1 year 7 months)

Built editorial and production infrastructure from scratch, including a contributor pipeline of 50+ writers/editors and a complete visual identity for the magazine and its podcast. Ran operations across 20 issues and helped grow the podcast to 5,000+ downloads.

Editorial production Editorial Operations Visual Identity Podcast Production Content Operations Editorial Planning