Open to opportunities

Emily MacDaniel

@emilymacdaniel

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Creative digital designer and marketer blending graphic design, content creation, and data-driven fundraising.

United States

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What I'm looking for

I am seeking a creative role where I can lead brand and digital marketing initiatives, produce multimedia content, collaborate with leadership, and drive measurable fundraising and engagement growth.

I am a multidisciplinary digital media designer and marketing professional with experience leading rebrands, creating multimedia campaigns, and producing high-impact visual assets.

At Sterling Community Center I led the organization's first complete rebrand in its 90-year history, designed fundraising campaigns that achieved significant online giving, and managed teams including direct reports and interns.

Currently I serve as Graphic Designer & Content Creator at Westport Weston Family YMCA, where I produce photography, multimedia materials, and digital strategies aligned to organizational goals while collaborating with senior leadership to support fundraising and stakeholder communications.

I bring hands-on studio art skills, strong command of Adobe Creative Suite, web tools, and analytics, and a commitment to community-focused work demonstrated through leadership in DEI initiatives and volunteer construction projects.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer & Content Creator

Current

Westport Weston Family YMCA

Jan 2025 - Present (1 year 1 month)

Developed and implemented multimedia creative materials for programmatic and membership promotion, acted as primary photographer maintaining event media libraries, and created a digital media strategy aligned to organizational goals.

Adobe Illustrator Photoshop Premiere Pro InDesign Photography Media Strategy Brand Development Content Creation

Co-Chair, Initiative to Inspire Social Change

Sterling Community Center

Feb 2022 - Dec 2024 (2 years 10 months)

Led a DEI-driven group overseeing internal and external social justice initiatives and coordinated programming to advance community equity goals.

DEI Program Leadership Community Outreach Workshop Facilitation Stakeholder Engagement Program Development

Marketing & Media Manager

Sterling Community Center

Jan 2022 - Dec 2024 (2 years 11 months)

Led the organization's first full rebrand in 90 years, delivered a complete brand package and redesigned the website, and created digital fundraising campaigns including the organization’s largest online campaign toward a $65,000 annual goal.

Brand Strategy Visual Design Digital Fundraising Email Marketing Social Media HubSpot Google Analytics

Construction & Renovation Volunteer

St. Bernard Project

Aug 2023 - Present (2 years 6 months)

Supported construction teams to build three homes in New Orleans’ Lower Ninth Ward as part of disaster recovery efforts for communities impacted by hurricanes.

Volunteer coordination