Open to opportunities

Elodie User

@elodieuser

Message

Growth-focused crypto marketer specializing in product-led launches, community growth, and content strategy.

France

Message

What I'm looking for

I seek product-led marketing roles in crypto/web3 where I can drive launch strategy, community growth, and cross-functional storytelling at an early-stage or scaling company.

I am a marketer with deep expertise in crypto, DeFi, and web3 who builds product-led brands from stealth through public launch. I have led go-to-market strategy, crafted clear technical narratives, and executed community-driven growth that generated six-figure impressions without founder amplification.

I collaborate closely with product and engineering teams to align messaging, improve UX, and deliver measurable user growth. My background in consumer insights and teaching informs my approach to audience segmentation, educational content, and scalable social strategies.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Freatic

Jan 2022 - Present (3 years 8 months)

Led stealth-to-launch brand and go-to-market for Freatic, generating 118K+ impressions via strategic messaging and community engagement and launching three dApps with tailored branding and educational content.

Go To Market Community Building Brand Strategy Crypto Marketing Content Strategy Cross Functional Collaboration

Social Media Manager

Bybit France

Jan 2021 - Dec 2022 (1 year 11 months)

Drove Twitter growth to 1.3M+ monthly impressions and grew Instagram reach to 13.3K monthly with a 3.69% weekly engagement rate through targeted content and campaign strategies for French-speaking crypto audiences.

Social Media Strategy Content Creation Community Engagement Performance Marketing Analytics Instagram Twitter

Consumer Insights Researcher

Ipsos

Jan 2019 - Dec 2020 (1 year 11 months)

Conducted in-depth market research to define TAM and high-potential segments, developed audience personas, and delivered actionable reports that informed marketing strategy and product positioning.

Market Research Consumer Insights Personas Competitive Analysis Report Writing

Media Lecturer

University of Franche-Comté

Jan 2009 - Dec 2018 (9 years 11 months)

Designed and delivered courses and workshops on digital communication, supervised student project teams, and translated industry practices into hands-on academic learning across multiple cohorts.

Curriculum Design Teaching Student supervision Digital Communication Public Speaking

Media Lecturer

University of Montreal

Jan 2009 - Dec 2018 (9 years 11 months)

Developed and taught original digital communication coursework, created applied workshops linking theory to practice, and managed student projects to meet academic and professional standards.

Curriculum Development Teaching Digital Media