Elmira A
@elmiraa
UX/UI Designer with 4+ years building research-led product experiences in fintech and design agencies.
Russian FederationWhat I'm looking for
I’m a UX/UI Designer with 4+ years of commercial experience across Investment Fintech and London design agency products. I work across the full product cycle, combining UX research, design systems, and hands-on experimentation to turn ideas into working concepts.
In my recent roles, I’ve designed token-based design systems for Web3, optimized information architecture and user flows for SaaS, and redesigned onboarding and fintech experiences using user journey analysis, usability testing, and A/B-testing support. I also integrate AI into my design workflow for concept generation, UI kit creation, and UX analysis—reducing preparation time by ~30%.
I value clarity, speed, and real impact. Whether it’s rebuilding a portfolio with a metrics-and-research focus or presenting and defending design decisions under technical constraints, I aim to deliver interfaces that are consistent, measurable, and ready for development.
Experience
Work history, roles, and key accomplishments
UX/UI Designer
Impct.Studio
Feb 2024 - Jan 2025 (11 months)
Designed a token-based Light Theme design system for a Web3 platform, speeding interface development and reducing UI inconsistencies. Redesigned wellness UX using research and usability testing, optimized SaaS information architecture and user flows, and integrated AI to cut design iteration prep time by ~30%.
UX/UI Designer
Finam
Jun 2021 - Jun 2024 (3 years)
Redesigned the HR onboarding experience into a clear 7-step flow by identifying UX blockers through journey analysis and research, reducing onboarding time by 20%. Contributed to fintech product UX, maintained Light/Dark design tokens for component reuse, and delivered data-driven landing pages supporting A/B testing with high user ratings on Sravni.ru.
Education
Degrees, certifications, and relevant coursework
Moscow Financial-Legal Academy (MFLA)
Bachelor, Public Relations and Advertising
2019 - 2022
Bachelor’s program in Public Relations and Advertising at Moscow Financial-Legal Academy (MFLA) from 2019 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
Russian FederationAuthorized to work in
Website
hielya.pages.devPortfolio
hielya.pages.devJob categories
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