At The LEGO Group (BrickLink), I led the Build+ pilot from strategic planning to an executive showcase, coordinating fan designers and defining what a scaled program would need. I also mapped BrickLink’s catalog contribution process and facilitated workshops to prioritize replatforming improvements.
At Universal Music Group, I drove adoption for ALPHA’s rollout to Interscope Capitol through demos, training, office hours, and feedback loops. I’ve also redesigned workflows at Alibaba (Youku) and created Lenovo ZUI’s UX writing system; I use generative AI tools in research and prototyping.

