ECeliana castillo
@elianacastillo
Senior graphic and UI/UX designer specializing in branding and packaging.
EcuadorWhat I'm looking for
I am a senior graphic designer and UI/UX professional with extensive experience creating meaningful brands, packaging, and product prints. I have led design studios and teams, managed production, and built end-to-end customer experiences from research through final deliverables.
My background spans editorial art direction, surface and textile design, and hands-on retail product design as founder and CEO of a gift store. I design prototypes, systems, and interfaces, and I combine traditional illustration techniques with modern digital tools to deliver distinctive visual identities.
I continually upskill through specialized programs in Figma, UX, branding, and prints, and I have exhibited internationally. I seek opportunities to craft cohesive brand experiences that connect strategically with customers and drive measurable results.
Experience
Work history, roles, and key accomplishments
Senior Graphic Designer
Eliu.design
Feb 2013 - Present (13 years)
Led a freelance design studio creating brand identities, packaging, and print products focused on fit and visual storytelling; delivered client projects from concept to production since 2013.
UI/UX Designer
Sabroso
Sep 2023 - Sep 2025 (2 years)
Designed the Sabroso product end-to-end, including customer journeys, prototypes, design systems, and final UI/UX deliverables for the platform.
Designer & CEO
The Pink Pot
Feb 2015 - Jan 2021 (5 years 11 months)
Founded and led a gift shop business responsible for product design, in-house production, team leadership, and online sales from concept through fulfillment.
Art Director
Editorial Vistazo
Feb 2013 - Jul 2014 (1 year 5 months)
Developed editorial design and art production for magazines within the Vistazo group, improving visual consistency and production workflows.
Pattern & Print Designer (Intern)
Vista Alegre
Oct 2012 - Oct 2012 (0 months)
Completed an internship designing patterns and prints for Vista Alegre, contributing to product surface design and production-ready artwork.
Education
Degrees, certifications, and relevant coursework
Moonlearning
Certificate, Interaction / Interface Design
2025 - 2025
Completed a certificated Figma course focusing on prototyping and design systems.
Lola San Roman (online)
Certificate, Print & Pattern Design
2023 - 2023
Completed 'Mastering Prints', an online course focused on print and pattern design techniques.
Professional Certificate, User Experience Design
2022 - 2022
Completed the Google UX Design Certificate covering user experience fundamentals, research, and prototyping.
ELISAVA / SHIFTA
Certificate, Packaging Design
2021 - 2021
Completed the 'Brands Love Packaging' course through SHIFTA (ELISAVA) focused on packaging design and brand fit.
CSCoursera / IE Business School
Certificates, Branding & Marketing
2020 - 2021
Completed multiple online courses in branding, customer experience, and brand strategy through Coursera and IE Business School.
TSThe University of Sydney
Certificate, Design Innovation
2020 - 2020
Completed the 'Innovation through Design' online course focusing on design-driven innovation methods.
IMIED Madrid
Master's Degree, Surface and Textiles Design
2011 - 2012
Completed a master's level program in Surface and Textiles Design at IED Madrid focusing on surface pattern and textile applications.
Universidad Casa Grande
Bachelor's Degree, Graphic Design & Communications
2006 - 2010
Studied Graphic Design & Communications, covering editorial, branding, and print design subjects.
Availability
Location
EcuadorAuthorized to work in
Job categories
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