Eduardo Martinez Casanova
@eduardomartinezcasan
I transform ideas into strategic visual campaigns, crafting dynamic brands and cross-platform content.
EcuadorWhat I'm looking for
I create visual content that connects, from social media and print to signage, merchandising, and brand management.
At Cartones y Papeles, I planned and managed digital campaigns focused on the company’s digital growth. Previously at Qbit, I worked as a Senior Graphic Designer using generative AI, social media marketing, creative thinking, and design thinking.
At Upper, I designed organic and advertising content for social media, created merchandising for the company and partner businesses, and managed print media within a multidisciplinary team developing communication campaigns.
I’ve also edited and prepared magazine images for print at Revista Ñawi, including AI-generated visual concepts, and worked independently on brand identity, logos, and graphic design. My portfolio is available on Behance.
Experience
Work history, roles, and key accomplishments
Strategic management and planning of digital campaigns focused on the company's digital growth.
Simultaneous management of multiple brands through comprehensive web design, social media content creation, and the development of Key Visuals for branding campaigns, including POP materials and advertising MUPIs. The role also involves managing and optimizing creative assets for Meta Ads campaigns focused on commercial packaging to drive lead generation.
I drive the design of organic and advertising static content for social platforms, as well as the creation of merchandising for internal and partner brands. I also manage print media operations, working seamlessly with a multidisciplinary team to develop strategic, value-driven communication campaigns
Participated in image editing and prepress preparation, and spearheaded an initiative to implement AI-generated images and visual concepts for the magazine.
Partnered with small businesses and entrepreneurs to develop impactful brand identities, advertising campaigns, and creative solutions designed to boost their visibility and drive commercial growth.
Worked as Diseñador web at Escuela Superior Politécnica del Litoral.
Education
Degrees, certifications, and relevant coursework
Escuela Superior Politécnica del Litoral
Licenciatura en Diseño Gráfico, Identidad Corporativa
2019 - 2024
Pursued a degree in Graphic Design with a focus on Corporate Identity, developing skills in visual communication and brand management.
Tech stack
Software and tools used professionally
Availability
Location
EcuadorAuthorized to work in
Portfolio
behance.net/eduardomartine6Salary expectations
Job categories
Skills
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