At PUBLICIS LUXE, I create CGI images for luxury brands including Lancôme, Yves Saint Laurent Beauté and Armani Beauty. I also helped establish the in-house 3D department and develop production standards.
I designed a multi-client library of more than 160 3D models, reducing asset regeneration time by around 30% and optimizing production costs by around 15–20%. I also integrated AI tools into the production pipeline, saving approximately 20% of workflow time.
As a freelance 3D Art Director, I created 3D content for brands including Chanel, Hugo Boss and Paco Rabanne. Earlier, at UNIQUE ENTERTAINMENT EXPERIENCE, I created graphic content and helped scale the video pipeline.
