Open to opportunities

Anca Io

@ancaio

Strategic brand manager with 10+ years of experience in language, content, data accuracy, and digital workflows. Native Romanian, fluent English.

Romania

Message

What I'm looking for

I seek a role where I can lead brand and digital marketing initiatives, work collaboratively in remote-friendly teams, and drive measurable growth through data-driven strategy and strong project execution.

I am a strategic, creative, and data-driven Brand Manager with extensive experience creating and executing brand strategies, leading digital marketing campaigns, and managing rebranding projects. I have a strong track record of improving customer satisfaction, increasing engagement, and driving business growth across remote and hybrid teams.

My background spans brand management, marketing communications, project and workflow management, and customer experience analysis. I have led website content and SEO efforts, developed integrated online/offline campaigns, coordinated digital content and social media, and prepared insight reports to inform decision-making.

I work effectively with cross-functional teams using tools like Asana and Slack, and I bring technical awareness in Shopify administration, basic API/data flows, QA testing, and analytics. I communicate clearly in Romanian and English and thrive in roles that blend strategy, creativity, and operational execution.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Laboratoires Didier LTD

Jan 2020 - Present (6 years)

Led brand strategy and executed digital marketing and rebranding projects, improving customer satisfaction and increasing engagement across channels. Coordinated with development and design teams to manage website, content, and SEO for remote workflows.

Brand Strategy Digital Marketing SEO Content Management Remote Collaboration Asana Social Media Analytics

Virtual Assistant & Well-Being Specialist

Individual

Jan 2020 - Dec 2021 (1 year 11 months)

Managed daily communication, scheduling, and digital content coordination for remote clients, improving time management and online presence. Implemented organizational workflows and supported social media activity.

Virtual Assistance Scheduling Remote Work Time Management Social Media Communication HubSpot

Marketing & Communication Specialist

Grabo International LTD

Jan 2014 - Dec 2017 (3 years 11 months)

Developed integrated online/offline marketing campaigns, created newsletters and promotional materials, and monitored performance metrics to optimize campaigns. Managed client communication and coordinated project workflows using Asana/Slack.

Campaign Management Newsletters performance reporting Client Communication Asana Slack Process Optimization

Customer Experience Analyst

Canadian Int. Survey Company

Jan 2011 - Dec 2013 (2 years 11 months)

Analyzed survey data to identify behavioral patterns and prepared insight reports to support service optimization and process improvements. Supported data processing, QA testing, and compilation of statistical summaries.

Data Analysis Survey Research Reporting QA Testing Data Processing Problem Solving