Eleanor Sather

I am a results-driven digital marketing specialist with four and a half years of experience in digital strategy, content marketing, and lead generation. I focus on B2B and e-commerce clients and bring a data-informed approach to campaign planning and execution.

I have hands-on experience with SEO (on-page and keyword strategy), paid advertising (Google Ads, Meta Ads), and analytics tools including Google Analytics and Meta Business Suite. I have implemented A/B testing and optimization tactics that improved organic traffic by 15%-25% and search visibility and sales by about 10% while maintaining a 9% conversion rate.

My day-to-day work includes campaign strategy and execution, email marketing, social media management, product listing and promotional campaign management, and KPI tracking. I create tailored content for B2B and consumer audiences and use analytics to translate performance into actionable insights for stakeholders.

I partner with cross-functional teams to align marketing initiatives with business goals, research emerging digital trends, and apply innovative tactics to keep campaigns competitive and relevant. I prioritize measurable ROI, continuous optimization, and clear performance reporting.