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Ekaterina Pavlova

@ekaterinapavlova

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Product Designer at Glam AI who launched a quiz-based onboarding funnel that grew revenue 10x.

United States

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At Glam AI, I built the web growth direction from zero and created a quiz-based onboarding funnel for businesses, creators, and casual users. It reached 80% first-screen conversion, raised payment conversion from 3% to 9%, and contributed to 10x revenue growth.

At Kounsel, Mirach, I redesigned the iOS and Android apps and introduced a cross-platform design system. At Scandit, I reworked UX for AR features and created interactive mobile templates and prototypes; most recently, I redesigned onboarding for FindMyKids and prototyped concepts in Claude.

Experience

Work history, roles, and key accomplishments

Lead Product Designer

Glam AI

Dec 2024 - Feb 2026 (1 year 2 months)

Built the web growth direction from zero as the only designer, drawing the first conversion funnel end to end and scaling it with the Growth team. Redesigned subscription flows, pricing models, and user segmentation, and ran user interviews and behavior analysis.

Product Design Growth Design Conversion Rate Optimization User Interviews Amplitude PostHog A B Testing Figma Prototyping

UX/UI Designer

Scandit

Sep 2021 - Dec 2024 (3 years 3 months)

Built over 120 interactive templates and prototypes for iOS and Android, reworked UX for AR features, and designed a developer documentation site with instructional videos.

UX Design UI Design Prototyping iOS Android AR Documentation Video Production

UX/UI Designer

Siemens

Aug 2021 - Jan 2022 (5 months)

Designed interfaces for complex simulations, collaborating with engineers to turn complex concepts into usable screens. Updated the design system to maintain consistency.

UX Design UI Design Design Systems Simulation Software

Lead UX/UI Designer

Kounsel

Jul 2019 - Aug 2021 (2 years 1 month)

Redesigned iOS and Android apps, introduced a cross-platform design system, and launched the Video Consultation feature. Designed and ran marketing campaigns on social media.

UX Design UI Design Design Systems Mobile Design iOS Android Marketing Campaigns

UX/UI Designer

Lolux Design Studio

Sep 2016 - Aug 2019 (2 years 11 months)

Managed and mentored a team of junior designers. Designed e-commerce apps for web and mobile, and built wireframes and prototypes.

UX Design UI Design Ecommerce Wireframing Prototyping Mentorship

Senior Product Designer

FindMyKids

Jan 2026 - Present (10 months)

Redesigned onboarding for iOS and Android apps used by millions of families, focusing on personalization. Built concept prototypes in Claude to test ideas quickly.

Product Design Mobile Design iOS Android Prototyping Claude