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Edwin Oduol

@edwinoduol

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Senior Data Analyst specializing in sales analytics, BI, and machine learning.

Kenya

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What I'm looking for

I seek a data-focused role leveraging BI and ML to drive sales growth, optimize operations, mentor teams, and deliver actionable dashboards in a collaborative, results-driven company.

I am a proactive and collaborative Senior Data Analyst with over 8 years of experience in data analysis, statistical modeling, and data visualization. I combine strong technical skills in Excel, SQL, Python, R, Power BI, and Tableau with practical business domain experience in sales operations and market analysis.

Throughout my career I have led analytics projects across sales operations, forecasting, target setting, and ERP data management, delivering actionable dashboards and KPI frameworks that supported senior management decision-making. I have hands-on experience building interactive Power BI and Tableau dashboards, automating reporting workflows, and designing surveys for market intelligence.

My achievements include driving ERP migration requirements, improving process efficiency, increasing sales value, expanding market share, and implementing SFA projects to optimize field-team productivity. I also design and deploy machine learning models and statistical analyses using Python (pandas, numpy, scikit-learn) and SQL for MySQL/PostgreSQL environments.

I am committed to data accuracy, continuous improvement, and mentoring teams, and I seek roles where I can translate complex data into clear insights that drive measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Sales Operations Data Analyst

Current

Kenafric Industries Limited

Nov 2024 - Present (10 months)

Analyze sales data and develop KPIs, forecasts, and dashboards to optimize sales, inventory and CRM processes, informing pricing, promotions and senior management decisions.

Power BI DAX SQL Excel Forecasting KPIs CRM demand planning

Data Manager

Pareto Analytics Limited

May 2022 - Oct 2024 (2 years 5 months)

Managed data pipelines and built interactive Tableau and Power BI dashboards, performed Python and SQL analysis and implemented machine learning models for client insights.

Power BI Tableau Python SQL Machine Learning DAX Power Query Data Modeling

Data Analyst

Premier Foods Limited

Mar 2023 - Sep 2023 (6 months)

Built sales dashboards and conducted market-share and macroeconomic analysis to set targets and support budget preparation, improving visibility on performance and compliance across field teams.

SQL Excel Tableau Power BI Market Analysis Budgeting Target Setting

Sales Coordinator/Analyst

Capwell Industries Limited

Oct 2015 - May 2022 (6 years 7 months)

Delivered sales analysis, market-share reporting and target setting, led ERP migration requirements and SFA implementation which improved processes, efficiency and market share.