Open to opportunities

Edwin Maina

@edwinmaina1

Graphic designer and visual communication expert delivering enterprise-ready brand and marketing visuals with SEO-informed storytelling.

Kenya

Message

What I'm looking for

I’m looking to create enterprise-ready brand and marketing visuals that also support SEO and clear written messaging—partnering with teams to deliver cohesive campaigns, strong typography, and standout information hierarchy.

I’m a graphic designer and visual communication expert based in Nakuru, Kenya, with 10+ years of professional experience creating marketing materials, brand identities, and promotional content for corporate clients and small businesses. I bring a critical, professional eye to design evaluation—distinguishing between consumer-grade outputs and enterprise-ready work across layout, typography, information hierarchy, and readability.

Most recently, as an Art Director, I led end-to-end creative direction for branding, print, and digital projects, managed visual identity development, and ensured every deliverable met professional standards before client delivery. With 5+ years of SEO content writing experience, I align visuals and written communication to produce cohesive, high-impact campaigns using tools like Photoshop, Illustrator, and InDesign.

Experience

Work history, roles, and key accomplishments

Content Writer

Drinking-Water.org & Nutrition and Nourishment Collective

Jan 2024 - Jan 2026 (2 years)

Produced SEO-optimised long-form articles on water safety, nutrition, and wellness topics. Created content for digital publishing across health and safety domains.

SEO Content Writing Long form Article Writing Water Safety Writing Nutrition Content Wellness Content Digital Content Production Health Topic Writing Health & Safety Communication

Content Writer

Boostsuite & Break the Cycle

Jan 2021 - Jan 2024 (3 years)

Created health, wellness, and relationship content for digital platforms. Produced ongoing digital materials aligned to the organizations' content needs.

Content Writing Health Writing Wellness Writing Relationship Content Digital Platform Writing Editorial Writing Topic Development Audience Focused Content

Content Writer

History Cooperative

Jan 2020 - Jan 2021 (1 year)

Wrote in-depth global history articles and academic reviews. Produced LSAT/MCAT preparation content to support exam-focused learning.

Global History Writing Academic Review Writing Exam Prep Content LSAT Preparation MCAT Preparation Long form Writing Research & Synthesis Educational Content Writing

Art Director

Bushworks Creative Studio

Jan 2017 - Jan 2024 (7 years)

Led end-to-end creative direction for branding, print, and digital design projects, ensuring consistent visual identity across client touchpoints. Managed layout, typography, and information hierarchy for marketing collateral and campaign deliverables while coordinating with copywriters and marketers.

Creative Direction Branding Visual Identity Design Print & Digital Design Typography Layout & Information Hierarchy Marketing Collateral Design Campaign Development Client Brand Consistency Design Review & Approval

Senior Graphics Designer

Alabaster Creatives

Jan 2015 - Jan 2017 (2 years)

Designed professional marketing and promotional materials for lifestyle and corporate brands, producing print-ready and digital-ready assets. Applied advanced typography and layout principles to maintain readability, visual balance, and design structure across deliverables.

Marketing & Promotional Design Typography Layout Design Print ready Production Digital Asset Preparation Visual Balance Readability Design Integrity Corporate Branding Design Quality Assurance

Graphics Designer & Copywriter

Kraydon Multimedia Ltd

Jan 2011 - Jan 2015 (4 years)

Combined graphic design and copywriting to produce integrated marketing campaigns across print, digital, and out-of-home advertising formats. Developed proficiency with Adobe Creative Suite tools in a fast-paced production environment.