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Eddie Gonzales

@eddiegonzales

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Senior data analyst driving insights with analytics and automation.

United States

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What I'm looking for

I seek a role leveraging analytics, automation, and market research to drive strategic decisions, cross-functional impact, and measurable revenue growth.

I am a Senior Data Analyst with deep experience blending market research, analytics, and automation to turn complex data into actionable business intelligence. I lead primary and secondary research across thousands of industry sectors and build scalable models that reveal new metrics and visualizations to inform strategic decisions.

I manage AI-powered analytics transformations, automating reporting with Python, Power BI, and APIs to increase report volume and accelerate delivery for Sales, Product, and RevOps. I have delivered TAM studies and competitive analyses that generated substantial new revenue while supporting forecasting, pricing strategy, and KPI monitoring using SQL, R, VBA, and PowerQuery.

I partner closely with cross-functional teams to deploy dashboards and revenue models, streamline workflows, and improve campaign ROI. I prioritize practical, repeatable solutions that drive measurable impact and continuous improvement across projects.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

IBISWorld Inc.

Aug 2020 - Present (5 years 6 months)

Lead primary and secondary market research across 2,500+ sectors and managed AI-powered analytics automation, boosting report volume 25% and cutting delivery time 40% to enable real-time decisions for Sales, Product, and RevOps.

Python Power BI SQL R VBA Forecasting Market Research

Revenue Operations Specialist

IBISWorld Inc.

May 2017 - Aug 2020 (3 years 3 months)

Designed Salesforce dashboards and automated lead routing and account assignment workflows, improving distribution accuracy and speed by 40% and supporting forecasting and quota attainment.

Salesforce SQL Google Apps Script Excel Google Sheets Dashboards Forecasting Revenue Operations

Account Manager

Lanchid LLC

Nov 2012 - May 2017 (4 years 6 months)

Managed competitive analysis and market research projects and developed lead generation criteria using Looker, Tableau, Power BI and lead intelligence platforms to support go-to-market strategies.