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Dung Lê

@dungl1

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Social Media Manager at Evan Coaching LLC who grew its YouTube channel from scratch to 1.8K+ subscribers organically.

Vietnam

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What I'm looking for

I'm open to Social Media Management, Content Strategy, Content Planning, and YouTube-focused roles, particularly in fintech, banking, financial services, and digital media. I'm interested in hybrid or remote opportunities with U.S.-based teams.

At Evan Coaching LLC, I develop social media strategy and plan content across Facebook, YouTube, and TikTok. I guide content production from creative briefs and storytelling through review, publishing, and performance analysis.

I built the YouTube channel from scratch with 100% organic growth, reaching 112K+ views, 6.7K+ watch hours, and 1.8K+ subscribers in its first quarter. More than 20 videos passed 50K views, and the top video reached 800K+.

Earlier, at TTC Group, I launched a TikTok channel that reached 16K+ followers in three months. At Pinbus (Five Rings JSC), I worked on social campaigns and influencer programs, including a campaign that reached 38M+ users.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Content Strategist

Current

Evan Coaching LLC

Apr 2024 - Present (2 years 7 months)

• Develop and execute multi-platform social media strategy across Facebook, YouTube, and TikTok
• Plan monthly content strategy, content pillars and editorial calendars aligned with campaigns and business goals (60+ pieces/month)
• Lead end-to-end content production: creative briefs, video formats, storytelling and pre-publish review, coordinating editors and designers
• Analyze content performanc

Assistant Brand Manager Marketing

TTC Group

Jan 2023 - Mar 2024 (1 year 2 months)

• Developed integrated brand and social media strategies to strengthen brand positioning and audience engagement
• Launched and developed new social channels on TikTok and Facebook
• Planned and executed influencer marketing campaigns with KOCs and KOLs
• Conducted market research to identify customer insights, trends, and product opportunities
• Managed marketing communication plans including PR

Marketing Executive

Pinbus (Five Rings JSC)

Nov 2021 - Jan 2023 (1 year 2 months)

• Planned and executed social media marketing campaigns across Facebook, Instagram, and TikTok
• Managed influencer marketing programs including KOC and KOL collaborations
• Coordinated marketing campaigns including giveaways, events, and digital activations
• Produced social media and PR content to support brand awareness and user acquisition

ACHIEVEMENTS
• Pinbus Ravolution Music Festival: 745K