Open to opportunities

Dorcas Obi

@dorcasobi

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Social Media Lead and Content Strategist driving measurable community growth.

Nigeria

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What I'm looking for

I’m looking to lead social and content strategy where performance data guides decisions, creativity stays on-trend, and I can build community with measurable growth across platforms.

I’m a content strategist and social media lead focused on turning content calendars into real community and measurable growth. I pair sharp creative direction with a genuine read on what makes people stop scrolling, and I run the full pipeline—strategy, content, copy, and analytics—then translate performance data into decisions anyone on the team can act on.

At MicroWeb Tech, I rebuilt the content calendar around what the audience engaged with, growing followers from 21,000 to 31,500 and lifting engagement from 33% to 65% through sharper captions, faster trend adaptation, and a more consistent posting rhythm. At Nuges Media, I grew an Instagram following from 128 to 2,200 and increased engagement from 27% to 61% by writing captions, scripts, and promotional copy that got people talking, while partnering with design and video teams to align creative output with launch timelines.

Experience

Work history, roles, and key accomplishments

Social Media Manager

MicroWeb Tech

Jan 2023 - Jan 2026 (3 years)

Rebuilt the content calendar to grow the follower base from 21,000 to 31,500 and increase engagement from 33% to 65% through sharper captions, faster trend adaptation, and consistent posting. Conducted audience and competitor analysis and turned performance data into plain-language recommendations for the next month’s content.

Audience Growth Content Planning Brand storytelling Social Media Strategy Campaign Management Performance Analytics Copywriting

Social Media Manager & Strategist

Nuges Media

Jan 2019 - Jan 2023 (4 years)

Grew Instagram followers from 128 to 2,200 by building a brand voice and increasing engagement from 27% to 61% through captions, scripts, and promotional copy designed to generate conversation. Managed multiple brand pages end to end, partnered with design and video teams, and delivered monthly engagement reports to management.

Audience Growth Content Planning Brand storytelling Copywriting visual communication Social Media Strategy Campaign Management performance reporting