Open to opportunities

Donna lash

@donnalash

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Master's student skilled in communication and digital marketing.

Germany

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my communication skills and digital marketing expertise to drive impactful projects.

I am a Master's student in Professional and Public Communication with over 4 years of experience in the tech industry. My expertise lies in communication, digital marketing, and content creation, where I leverage technology to drive knowledge sharing, enablement, and team collaboration. I am passionate about creating engaging learning content and optimizing user experiences.

Currently, I work as a Working Student in Learning and Development at Lucanet, where I design and produce training materials, including over 100 training videos with voiceovers in English and German. I also host onboarding sessions for new employees, ensuring a smooth transition into the company. My previous role as a Marketing and Business Development Assistant at Arades GmbH allowed me to develop digital content and implement SEO strategies that significantly improved online visibility.

In addition to my professional experience, I have a strong academic background with a Bachelor's degree in Language and Communication and am currently pursuing my Master's degree. I am always eager to learn and grow, and I enjoy participating in projects that enhance my skills and contribute to meaningful initiatives.

Experience

Work history, roles, and key accomplishments

Current

Working Student - Learning & Development

Current

Lucanet

Mar 2022 - Present (3 years 3 months)

Designed and produced engaging learning content, including over 100 training videos with voiceovers, onboarding materials, and a weekly internal newsletter. Hosted monthly onboarding sessions for new employees and maintained documentation for the L&D SharePoint hub.

Camtasia SharePoint Jira Service Desk

Marketing & Business Development Assistant

Arades GmbH

Jan 2022 - Dec 2022 (11 months)

Developed digital and visual content, optimized website content with SEO strategies, and created marketing content for social media ad campaigns. Tracked KPIs to analyze content reach and engagement.

SEO Digital Marketing Social Media KPIs Adobe Creative Cloud Hootsuite Canva

Research & Development Intern

Bots4You GmbH

Jan 2022 - Dec 2022 (11 months)

Assisted in creating chatbot responses, content testing, and performance optimization. Optimized website content and executed SEO strategies to enhance digital presence.

SEO Figma WordPress

Content Creator

Sparkback

Created content for a mental health and therapy center, optimized campaign performance through KPI analysis and SEO, and supported brand communication across digital channels.

SEO KPI Analysis Brand Communications Event Co Hosting Adobe Creative Cloud Canva Hootsuite

Education

Degrees, certifications, and relevant coursework

University of Siegen

Master of Arts, Professional and Public Communication

2024 -

Currently pursuing a Master’s degree in Professional and Public Communication, with a focus on leveraging technology for knowledge sharing and team collaboration.

University of Siegen

Bachelor of Arts, Language and Communication

2020 - 2024

Completed a Bachelor of Arts in Language and Communication with a minor in Economics, focusing on effective communication strategies and their application in various contexts.