Donita Rose Seguerra
@donitaroseseguerra
Entry-level UI/UX designer blending Figma-led usability with React-driven product execution.
What I'm looking for
I’m a BS Computer Science graduate with hands-on experience in UI/UX design, web development, and frontend/backend integration. I use user-centered design thinking to turn feedback into interfaces that perform in real, high-traffic scenarios.
As a UI/UX Designer Intern at Leuterio Realty & Brokerage (Filipino Homes), I designed and launched Rentsouq.ae, a full-scale Dubai real estate platform. I built dashboards and booking/property management experiences, ran 3 rounds of usability testing, and improved task completion by 35% while reducing manual coordination time by 40%.
I also apply the same discipline through student and community projects—designing B2B platforms, mobile experiences, and role-based civic tech. From usability testing to QA validation, I collaborate closely with cross-functional teams to ship clear, accessible user journeys and measurable outcomes.
Experience
Work history, roles, and key accomplishments
UI/UX Designer
Smartbash
Jan 2026 - Feb 2026 (1 month)
Designed a three-role community incident reporting B2B civic tech platform for barangay officials, residents, and emergency services with AI-assisted analysis. Built role-specific interfaces to reduce miscommunication incidents by 40% and improve response coordination time by 80%.
UI/UX Designer Intern
Leuterio Realty & Brokerage (Filipino Homes)
Aug 2025 - Oct 2025 (2 months)
Designed and launched Rentsouq.ae, a web and mobile real estate platform for Dubai, enabling 1,000+ active listings to go live within the first month. Conducted usability testing and iterated interfaces, improving task completion by 35% and reducing broker coordination time by 40%.
UI/UX Designer
UniJam
Aug 2025 - Sep 2025 (1 month)
Developed a full-stack student event management B2B SaaS platform using React.js, MySQL, Python, Tailwind CSS, and Figma with real-time registration, feedback, and analytics. Designed an event dashboard and feedback system that reduced organizer setup time by 50% and increased student event sign-up rates by 60%.
UI/UX Designer (QA)
BookMark
Mar 2025 - Apr 2025 (1 month)
Designed a location-aware bookstore B2C platform in Figma enabling users to buy, borrow, or reserve books based on proximity. Executed QA testing to uncover and resolve 15+ usability issues, reducing average book search time by 45% in user testing.
UI/UX Designer & Front-End Dev
EchoMind
Jan 2025 - Apr 2025 (3 months)
Built an AI-powered mental health journaling app using React.js, HTML, CSS, and JavaScript with Figma, integrating NLP for emotional analysis and visual feedback. Designed emotional feedback visualizations that increased daily user engagement by 45% and achieved a 4.5/5 usability score across 50 test users.
UI/UX Designer
QuestGate
Sep 2024 - Oct 2024 (1 month)
Designed an RPG-style Japanese learning game in Figma using narrative design techniques with quests and vocabulary battles. Enhanced the gamified e-learning experience through quest-based progression and visual storytelling, improving user motivation and achieving 70% higher engagement versus traditional flashcard study methods.
UI/UX Designer (QA)
Park Planner
Mar 2023 - Apr 2023 (1 month)
Designed and validated a real-time smart parking interface using Figma and manual QA testing to optimize space availability and navigation. Delivered a QA-validated prototype that reduced estimated average parking search time by 55% and demonstrated reductions in simulated urban traffic congestion and parking delays.
UI/UX Designer
OpenBudget+
May 2026 - Present (2 months)
Designed a barangay budget transparency dashboard using Figma and data visualization techniques to show government expenses and allocations in real time. Reduced residents’ direct information inquiries to barangay staff by an estimated 30% by surfacing spending data in an accessible public-facing interface.
UI/UX Designer (QA)
Balay-Balay Resort
Apr 2026 - Present (3 months)
Designed a resort booking platform in Figma allowing users to browse and reserve accommodation units online, improving booking convenience and reducing front-desk inquiry volume by 35%. Conducted QA testing to validate key booking flows and identify/resolved 15+ usability issues before prototype handoff.
UI/UX Designer
Track
Apr 2026 - Present (3 months)
Designed a home energy management B2C mobile application using Figma with energy-monitoring interface concepts for tracking electricity consumption and appliance usage. Incorporated energy-efficient habit prompts and visual feedback targeting a 20% reduction in household electricity usage among test participants.
UI/UX Designer (QA)
Secure Serve
Jun 2025 - Present (1 year 1 month)
Designed a secure freelance B2B marketplace interface using Figma and usability testing to streamline contracts, messaging, and escrow payments. Executed QA test cases that identified and resolved 25+ critical usability issues, increasing user trust and reducing payment disputes between clients and contractors.
UI/UX Designer
Watts
Feb 2024 - Present (2 years 5 months)
Designed a smart energy tracker app using Figma with AR interface concepts to make electricity usage visible through gamified elements. Incorporated gamification mechanics and real-time usage visuals targeting a 25% reduction in energy consumption among engaged users.
Education
Degrees, certifications, and relevant coursework
University of Cebu
Bachelor of Science in Computer Science, Computer Science
2022 - 2026
Grade: Dean's List
Bachelor of Science in Computer Science with concentrations in Software Engineering, Web & Application Development, Human-Computer Interaction, Fundamentals of Artificial Intelligence, and Data Structures & Algorithms. Named on the Dean's List.
Don Vicente Rama Memorial National High School
Humanities & Social Sciences
2020 - 2022
Grade: With High Honors
With high honors in Humanities and Social Sciences.
Don Vicente Rama Memorial National High School
Cookery
2016 - 2020
Grade: Academic Awardee
Academic awardee with a major in Cookery.
Availability
Location
Authorized to work in
Website
portfolio-donseg.netlify.appPortfolio
portfolio-donseg.netlify.appJob categories
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