Donela Roy

Oversee financial performance of multiple retail locations, consolidating revenue and cost data into comparative P&L reports and KPI analyses. Reduced month-end inventory by 38% and contributed to a 15% year-on-year sales increase through data-based staffing and demand analysis.

Supported investor communications and brand positioning during acquisition interest from a major industry player.

Managed the marketing lifecycle and client-facing content for enterprise telecom prospects, recruited directly by the DACH CEO after a university-industry project.

Delivered lead-generation and customer-acquisition campaigns across paid and social channels, including for the LVMH brand account. Improved campaign ROI through bid refinement and sharper audience targeting.

Reviewed business accounts for policy compliance and fraud detection, with decision accuracy independently audited by the client's appeals team. Selected as team quality lead and presented monthly accuracy-variance analysis to client's US leadership.

Managed accounts against a €30,000 monthly sales target. Developed a movie-themed product line, driving an 18% sales increase within three months of launch, and implemented a tested price increase to protect margin.

Ran conversion and retention campaigns with CRM-driven segmentation and supported client account reviews for fraud and anomaly detection.

Activities and societies: Digital Transformation project with Sogedes: led the build of an AI virtual assistant (Google Dialogflow) on a self-built WordPress e-commerce site.

Pursuing a Master's in International Marketing & Media Management, expected to complete in December 2026. Thesis focuses on the role of data analytics in shaping international marketing, sales, and campaigns.

Currently preparing for the CFA Program, a professional certification in finance and investment management.

Attempted CA Intermediate Part 1 in 2016.

Completed a Bachelor of Commerce with a focus on Finance from Barasat College, University of West Bengal.