At Apoterra, I built a vertically integrated DTC and wholesale skincare brand from scratch, covering sourcing, GMP-compliant manufacturing, quality control, and fulfillment. As Founder & CEO, I formulated more than 30 products and built the manufacturing and inventory systems.
After initiating and negotiating Apoterra’s acquisition, I stayed on as General Manager with full P&L ownership. I led post-acquisition integration, tripled net DTC sales, grew wholesale revenue 226%, and cut customer-reported quality issues about 71%.
