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Diya AdvaniDA
Open to opportunities

Diya Advani

@diyaadvani1

Finance Content Writer with 11+ years in finance and data analytics, creating SEO content, copy, and LinkedIn content for fintech and BFSI brands.

India
Message

What I'm looking for

I want to write finance content for fintech and BFSI brands—simplifying complex topics for retail readers while delivering conversion-driven SEO, email, and landing page copy that builds trust and drives leads.

I’m a Finance Content Writer & Copywriter with 11+ years of experience in finance and data analytics, channeling deep domain expertise into creating compelling, audience-focused financial content. I specialize in translating complex financial concepts into clear, engaging, conversion-driven copy for fintech brands, investment platforms, BFSI companies, and finance coaches.

I’ve built a niche around simplifying IND AS accounting, equity markets, mutual funds, and macroeconomic topics for retail investors and general readers—making advanced ideas actionable without losing accuracy. From SEO finance articles to email newsletters and landing pages, I focus on search intent, reader clarity, and measurable engagement.

Alongside writing, I bring strong financial rigor from hands-on data experience. I managed global financial data for 35,000+ listed and unlisted companies, led a 40-member team, created SOPs for validations, and supported data sourcing automation with Exchange/MCA workflows—skills that help me write with credibility.

I enjoy content that teaches and converts: lead-generation through educational frameworks, LinkedIn story-driven authority building, and research-backed narratives (including topics like AI’s impact on finance careers). I’m excited to keep building finance content that earns trust and drives results.

Experience

Work history, roles, and key accomplishments

SE
Current

Finance Content Writer & Copywriter

Self Employed

Feb 2026 - Present (4 months)

Created finance education articles and research-backed content for retail investors, simplifying topics like NBFC vs bank risk, mutual fund risks, and Fed rate cut impact. Wrote conversion-focused landing page and email newsletter copy, and optimized a SEBI-registered advisor’s LinkedIn presence to support lead generation.

CL

Senior Analyst / Deputy Manager

Cogencis Information Service Ltd.

Sep 2014 - Dec 2020 (6 years 3 months)

Structured and extracted company financial data (P&L, balance sheet, equity history, shareholding patterns) into the Cogencis Premium Equity workstation for listed and unlisted entities. Led data quality assurance for high accuracy across BSE/NSE data and performed fund-flow, TTM, and ratio analysis while managing MIS and work allocation.

WL

Insurance Claim Processing

Wipro Limited

Nov 2009 - Jun 2012 (2 years 7 months)

Processed and resolved insurance claims while performing quality audits and reconciling claim balances. Earned a 'Weekly Award' for outstanding performance and meeting critical project deadlines.

Education

Degrees, certifications, and relevant coursework

University of Mumbai logoUM

University of Mumbai

Bachelor of Management Studies, Finance

Grade: 67%

Earned a Bachelor of Management Studies (BMS) in Finance from the University of Mumbai in 2009.

Tech stack

Software and tools used professionally

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