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Dilara Saçal

@dilarasaal

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I grow organic traffic through SEO, content strategy, analytics, and AI search optimization.

Turkey

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What I'm looking for

I'm looking to lead SEO, content, and organic growth initiatives where I can turn search data, audience insights, and AI search trends into measurable visibility and sustainable traffic growth.

At HIWELL, I led SEO and organic growth for a digital mental health platform serving over 1M users, growing monthly organic traffic to 300K+ visits. I managed initiatives from keyword research and content strategy through technical SEO, localization, implementation, and performance reporting.

I use search data to turn audience needs into useful content, stronger information architecture, and sustainable organic visibility. My work combines on-page optimization, internal linking, SEO audits, international SEO, and AI search optimization across GEO, AEO, and generative search.

Earlier, I wrote digital editorial content for Esquire Magazine and Yakın İlişkiler, supported research and communications at AÇEV, and founded a direct-to-consumer soy candle brand. These experiences strengthened my approach to audience research, digital content, brand positioning, and end-to-end growth execution.

Experience

Work history, roles, and key accomplishments

SEO & Content Growth Specialist

Hiwell

Jan 2023 - Jan 2026 (3 years)

Led SEO and organic growth strategy for a digital mental health platform serving 1M+ users, growing monthly organic traffic to 300K+ visits. Developed content strategies based on keyword research, search intent, and performance data, and managed on-page optimization, internal linking, and technical SEO.