Diego Bogota
@diegobogota
I build AI-driven product experiences, design systems, and motion that improve adoption and operational efficiency.
What I'm looking for
At Globant, I drive AI Pod initiatives for USGBC’s LEED v5 certification ecosystem, using Generative AI, User-Centered Design, and DesignOps to accelerate decision-making and modernize assessment tools.
Previously, I led MetLife Chile’s B2B digital transformation, helping reduce policy issuance time by 62% and achieve 86% adoption among 1,500+ insurance advisors. Across freelance products and agency work, I’ve redesigned SaaS platforms, built AI-driven interactive tools, created scalable design systems, and produced motion experiences for digital products and campaigns.
Experience
Work history, roles, and key accomplishments
- Accelerate decision-making cycles for the LEED v5 certification ecosystem, projecting a cross-functional reduction in operational overhead. Achieved this by leading the strategic adoption of Generative AI tools and automated workflows within the AI Pod.
- Drive the modernization of assessment tools, facilitating rapid technological adoption across complex teams. Accomplished this through the ap
Freelance & Indie Projects
Mar 2015 - Present (11 years 5 months)
CPCEMZA "Mi Portal" (SaaS):
Improved administrative efficiency for over 4,000 active accountants by leading the comprehensive redesign of the digital transactions platform. Executed the full User-Centered Design (UCD) lifecycle, streamlined complex User Flows, and ensured strict compliance with WCAG Accessibility standards.
CPCEMZA Public Website (WIP):
Leading the strategic and visual restructur
- Democratized and accelerated brand visual asset production, achieving 100% adoption by the design team. Accomplished this by developing a custom Gemini "Gems" solution that automates the generation of brand-consistent illustrations, ensuring alignment with the Design System across all local applications.
- Elevated the impact of strategic communications and trade show launches by providing dire
BioIQ | Senior UX/UI & Motion Designer
Feb 2020 - Jun 2023 (3 years 4 months)
- Ensured the successful launch of the new BioIQ patient portal, validated by the comprehensive delivery of the final product to the client. Designed the Information Architecture (IA) and User Flows to simplify the accessibility of complex medical results for end-users.
- Boosted user engagement and onboarding clarity, evidenced by qualitative improvements in interactive guide usability. Achieved
Designed and developed over 15 B2B/B2C web platforms for SMEs in the healthcare sector, validated by the continued operational success of these sites after more than 6 years in production. Executed the full User-Centered Design (UCD) lifecycle and end-to-end development using WordPress.
Architected the end-to-end (E2E) brand identity and initial digital presence, establishing a cohesive visual ecosystem that remains actively deployed today. Provided strategic advisory on intellectual property and trademark registration to secure long-term brand equity.
Elevated corporate storytelling for fundraising by designing high-stakes pitch decks and visual presentations for investment rou
CIFAS Consulting | [Lead Designer / Technical Lead]
Led the digital deployment for CIFAS Consulting, ensuring a seamless user experience and long-term technical stability. Executed the full UX/UI design cycle and managed the end-to-end (E2E) technical migration of hosting servers to optimize site performance and security.
Produced high-impact digital advertising campaigns for large-format Out-of-Home (OOH) displays across major urban centers, including Buenos Aires and Mendoza. Leveraged Adobe After Effects and Premiere Pro to create compelling motion graphics optimized for large-scale public viewing.
Streamlined the production of digital ad placements by developing interactive HTML5 banners and assets. Utilized G
Supported core design operations by creating user-centric visual assets and infographics, contributing to the visual storytelling of client projects.
Assisted in early-stage UX/UI research and layout structuring, gaining hands-on experience in wireframing and the application of design principles within a professional studio environment.
Executed commercial motion graphics and video post-production for top-tier regional brands within the luxury wine and media sectors.
Delivered high-fidelity visual content for prominent clients including Santa Julia, Susana Balbo Wines, WineRock, and MDZOL.com, ensuring brand consistency across broadcast and digital channels.
Managed the end-to-end post-production workflow, from initial animatio
Education
Degrees, certifications, and relevant coursework
Universidad de Flores
Diplomatura en UX, Web Page
2022 - 2022
Acámica
Carrera de Diseño UX/UI, Diseño digital
2018 - 2019
Universidad Nacional de Cuyo
Tecnicatura en Producción Audiovisual, Diseño y comunicación visual
2016 - 2018
CFP SICA Sindicato de la industria cinematografica Argentina
Curso de After Effects, Animación
2015 - 2015
Universidad Nacional de Río Negro (UNRN)
Licenciatura en Diseño Artístico audivisual, Cinematografía y producción de cine y vídeo
2013 - 2015
Universidad Nacional de Colombia
Maestro en Artes Plásticas, Diseño y artes aplicadas
2006 - 2009
Availability
Location
Authorized to work in
Job categories
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