Open to opportunities

Didi Ubben Manfredo

@didiubbenmanfredo

Message

I design intuitive digital products that simplify complex government and banking workflows.

Panama

Message

What I'm looking for

I'm looking to design scalable digital products that simplify complex workflows, improve usability, and create intuitive experiences alongside product, engineering, and stakeholder teams.

At Alcaldía de Panamá, I lead UX/UI initiatives for citizen-facing platforms and internal municipal systems used across Panama City. I designed Parkea’s end-to-end parking experience and improved App Hatillo modules that bring citizen services into one ecosystem.

I also redesigned operational dashboards and simplified payment, reservation, and service-request flows. Previously at Towerbank International, I worked with product, engineering, marketing, and business teams to improve digital banking experiences, onboarding, and website performance.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer

Current

Alcaldía de Panamá

Jan 2026 - Present (8 months)

Leading UX/UI initiatives for citizen-facing digital platforms and internal municipal systems. Designed the complete UX/UI for Parkea, a city-level parking app, and improved modules for App Hatillo, centralizing citizen services.

Figma Hotjar Maze GA4 UX Strategy Information Architecture Dashboard Design User Research Usability Testing Design Systems Interaction Design Prototyping

Digital Marketing Manager

Towerbank International Inc.

Jan 2021 - Dec 2025 (4 years 11 months)

Worked with product and digital teams to improve customer experience across digital banking products and marketing platforms. Transitioned into UX/UI-focused initiatives, collaborating on user experience improvements and onboarding optimization.

Digital Marketing UX Onboarding Digital Experience Optimization