Didi Sena
@didisena
I design practical digital experiences, brand systems, and booking journeys that work for real businesses.
IrelandWhat I'm looking for
I've led digital design across Penco Financial Services and Which Mortgage, shaping brand systems, websites, UX/UI, digital journeys, forms and marketing materials across multiple financial-service brands.
Through Live Lagom and other creative projects, I design and build mobile-first booking flows, customer journeys, no-code prototypes and operational systems informed by real business needs.
Experience
Work history, roles, and key accomplishments
Founder & Creative Designer
Live Lagom / Creative Projects
Jan 2024 - Present (2 years 8 months)
Built and designed digital creatives, business systems, and customer-facing experiences across wellness, e-commerce, and no-code projects. Designed booking flows, mobile-first interfaces, and customer journeys for an outdoor wellness business.
Lead Designer
Penco Financial Services / Which Mortgage
Jan 2018 - Dec 2024 (6 years 11 months)
Led design across multiple financial service brands, working closely with leadership on brand, UX/UI, websites, and digital communication. Led the redesign of the core financial brand and supporting digital materials.
Creative Designer
Bloom Advertising
Jan 2014 - Dec 2017 (3 years 11 months)
Designed digital, print, and campaign work for agency clients across different sectors. Created campaign concepts, brand assets, POS materials, and digital visuals.
UI Designer
Huggity
Jan 2013 - Dec 2013 (11 months)
Designed user interfaces and visual systems for digital creatives. Created UI layouts, visual components, and interface designs, and worked with UX team members on wireframes and prototypes.
Education
Degrees, certifications, and relevant coursework
Digital Skills Academy
Bachelor of Science (Honours), Digital Technology, Design and Innovation
BSc (Hons) in Digital Technology, Design and Innovation from Digital Skills Academy, Dublin, completed in 2018.
Uniso University
Bachelor's Degree, Advertising
Bachelor’s Degree in Advertising from Uniso University, São Paulo, Brazil, completed in 2007.
Availability
Location
IrelandAuthorized to work in
Salary expectations
Job categories
Skills
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